Marketing is one business that is always changing. Marketing now is different than it was 20 years ago and is different now from what it will be in 20 years. In this post, we will address some changes which we believe are coming to the marketing world in the upcoming years.
Content will always be important. The right content can win over an audience and boost traffic just as how poor content can lose you traffic. Content, especially visual content, will continue to dominate the marketing world into the future, and with this continuing trend will also come an emphasis on the speed at which a company can produce strong content.
This partially relates to content marketing and is something we have talked about in the past, but video marketing is gaining popularity at an astounding rate. Creating a video yourself is easier than most people think, but if your company does not have the time or capabilities then you can always hire a third-party company to film or animate a video for you at an affordable price. Video is projected to claim more than 80% of all web traffic by 2019, so marketers need to ensure they don’t miss out on this wave.
Infographics also relate to the need to develop strong content, as infographics take boring written content and turn it into a strong visual piece that viewers can enjoy. An infographics combination of text and visuals causes the target audience to stay focused on your content for a longer period, and interest only continues to grow in regard to infographics. Infographics can either be designed by your company or by a third-party company similar to videos; regardless, your company should be more focused on visual content moving forward and infographics are one great way to do so.
Artificial intelligence will dominate marketing in the future as machine learning begins to expand the possibilities for marketers when targeting consumers. AI will allow machines to act for themselves and target audiences without needing to tell these machines to do so. The accumulation of data over the next few years will allow machines to change the landscape of marketing and potentially begin to replace marketers in the far future.
Social Media Sharing
We have discussed this excessively, but we’ll say it again: social media is the future of marketing. Social media is becoming the new internet, and, just as every company had to transition and build a website, every company will be forced to adopt social media or risk being left behind. In the future, we expect social marketing to no longer be an option or add-on to marketing, but rather a central piece of the overarching marketing strategy.
Mobile Focused Marketing
These days everyone has a smartphone and less people are using computers to surf the web. Brands want to be constantly interacting with customers, and there is no better way to do this than through a person’s smartphone. This mobile marketing push will also cause a growing number of companies to develop their own apps for customers. Over time, people will continue to shift their focus to mobile marketing until it is the center of marketing all together.
Transparency For Customers
As customers gain more power in marketing, they will demand more and more transparency from brands. This means that customers want brands that are personal and genuine – brands that seem run by humans and not robots or machines will gain the competitive advantage in the future. You can hear more about this in our previous post about Humanizing Your Brand.
A Movement Away from Millennials
Marketers need to remember that millennials are a generation, not a population. Millennials are a key targeted market group at the present, but in the future a new generation will surface with new desires and tendencies that marketers need to capitalize on. Companies that currently focus on millennials will need to alter their marketing strategy to stay alive in the future.
The marketing landscape for the future is changing every day, and the best we can do is try to be ready for whatever changes may occur. Companies differentiate themselves on how they adapt to changes, so your business should always be looking to innovate and adopt the latest trends to stay ahead. If you can think of any trends we missed, then we’d love for you to email us so we can hear them.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.