Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.
Determine the Purpose of your Campaign
You should not be starting an email campaign just to start an email campaign. Your campaign should have a purpose and a goal outlined before you even begin. Some companies want to promote their product while others just want to keep customers connected to the business – it does not matter what your purpose is, rather you should just have one. Once you decide the purpose of your campaign you can begin figuring out how to achieve your goal and what type of emails will work best for your business.
Find a Service that Works for Your Business
There are several platforms out there that provide tools for email marketing. Some of the most popular are MailChimp, Constant Contact, and AWeber, but you can find many other platforms through a simple Google search. The point here is that every business is different and every email campaign should be different as well. You need to find an email marketing platform that works for your business and the type of email campaign you are looking to create, whether it be comical or informative or somewhere in-between.
Create a Queue of Content
They say that before you even begin blogging you should have 3 months of content and the same goes for email campaigns. You may think you will have time to create an email every week, but it never hurts to prepare ahead of time. You never know what will come up in the future and you want to be ready for whatever may hinder your progress. With this being said, you can always alter your schedule and send out emails that are time and current event relevant.
Setup Analytic Tracking
Before you send out any emails you want to ensure that you have setup the proper tracking. You want to be able to measure analytics lie deliverability, open rate, click through rate, and conversion rate. These statistics will help you evaluate the effectiveness of your campaign and maximize your ROI.
Now that you have an idea, have found a platform, and have setup your tracking then you are ready to start emailing. Be sure to promote your campaign on your website to get new customers to sign up, and always be tracking your campaign’s analytics to see how you can improve.
If you follow these simple steps then you will be on your way to creating an email campaign that works. An email campaign is something that will take time and will likely take some trial and error, but it can be an indispensable tool to your business. If you want to check out some of the best email campaigns then visit https://blog.hubspot.com/marketing/email-marketing-examples-list. Every business is unique and, as these examples show, your email campaign should be unique as well.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.