Creating your website requires a great deal of information whether it be personal or company-based; thus, oftentimes when you finish a website you feel a great burden has been lifted off your shoulders. However, for a website to be effective you must invest time after the initial creation and ensure that you are updating the information and maintaining the content. In this blog we will discuss some of the items that are most commonly forgotten about on websites and encourage you to sift through your website and ensure that all these fields are up-to-date and well-maintained.
Almost every website has an about page with personal information regarding employees and your business in general, and these are often the things that change the most frequently in our lives. You should regularly check upon your about pages and ensure that company bios, pictures, contact info, and addresses are all up-to-date. Additionally, this would be a good time to add any new information like a promotion of an employee or a recent award your business acquired. About pages are one of the most important and highly-visited pages on your website, as the personal information on your website can make a key difference in giving your company the human presence many customers demand – this is why you want to ensure this information is current.
Blog and Testimonials
Blogs and testimonials are two key website components that work to boost SEO and lock in customers. However, we can often grow lazy when it comes to publishing new blogs or asking clients for testimonials. Blogs should be posted frequently for example at Omnibeat we blog weekly. Testimonials are another great way to encourage returning customers and, like blogs, should be added whenever possible. Your business should always be trying to add blogs and testimonials because in the end more site content will boost SEO and increase views on your website.
The most important item on your website is your call to action and it should be reviewed frequently in return. You should always be ensuring that your call to action is effective and optimizing customer interaction – you can check the success of your call to action via webpage statistics and conversion rate. Additionally, you should ensure all links on your website work and do not lead to 404 Error or Page Not Found pages. You should especially check call to action buttons and social buttons as these are often some of the most clicked links and are typically present on every page.
Your website and company should always be looking to add new customers to your email campaign. Your website should either have a location to sign up for your email campaign or some other service to encourage sign ups. However, you also want to make sure your emails have an unsubscribe button for customers to opt out. As much as you may want to keep those customers on your email list, there is nothing more infuriating than customers not being able to easily opt out of email campaigns. This lack of an unsubscribe button will end up doing more damage than it will good, as one angry customer is more dangerous than one less customer.
Updating your website may seem like a nuisance, but it is fundamental process of business. Your website is the key to your marketing and a poor website could be costing you a great deal of business; thus, you need to ensure information is up-to-date and relevant. This blog is titled “Annual Website Audit” but if you are on top of things then you should be trying to update your website monthly. Regularly updating your website will also keep it from being such a hassle and will allow you to work in a few, short time periods rather than one long, strenuous one.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.