Back in the day, you used to get your daily share of news via this thing called the newspaper. Whereas, kids being born these days will probably never hear of this mythical “newspaper.” The invention of the internet has nearly killed off the newspaper as the newspaper workforce has shrunken 39% in 20 years and ad revenue has been reduced by more than half. However, newspapers aren’t the only thing disappearing from news – rather, the entire word is. As people grow more consumed, they want to spend less time reading and want to get a short, concise summary instead. This is where video comes in. Whether it be on the TV or via Youtube, video is the perfect way to instantly get a story across without losing an audience’s attention.
Some Statistics to Prove Our Point
Video promotion is 600% more effective and 60% of people will watch a video before reading text. Video alone in an email will increase the click-through rate by 200-300%. Finally, 90% of users say product videos are helpful in the decision process. Thus, it’s obvious that videos are more effective and attractive than text. The problem then comes – how do you create and use videos?
Using Videos Effectively
As the infographic shows below, the longer the video the less engagement. 40% of viewers will stop watching before the end of a one-minute video and the engagement only grows worse from there. This simple fact of a longer video meaning less engagement is what’s led apps like Vine, Snapchat, and Instagram to emphasize short videos. With this being said, no matter how long your video is people are going to stop watching it; thus, you want to ensure that all the important information is stated at the beginning. You do not want to waste time with a boring introduction but rather get straight to the point and keep the audience engaged. A good video is one that causes audiences to feel emotion unlike boring videos with people talking statically. Finally, you want to put a video into context and not just simply post it on your site. A video should have an intriguing title and description as well as a thumbnail that draws the audience’s attention and gives a hint at the video. If you keep your videos short, put important information first, maximize your time, and put videos in context then your videos will surely keep a larger audience and in return boost website engagement.
Now the point of this blog is to cover the importance and effects of videos, so we know by this point you’re probably tired of reading. As a result, we’re going to end it here and play a video to summarize what we covered and emphasize the strength a video can bring to anything.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.