From the humble beginnings of Mark Zuckerberg with a simple idea to connect college students to then the entire world, things have been changing rapidly. I got started relatively early as a way to keep an eye on our kids who really weren’t savvy for Myspace. I didn’t have much interest at first but quickly realized it was an amazing way to stay connected.
At a point my wife commented “how do you get any work done with the time you spend posting on Facebook?” That was the time I started to make a shift to wean myself off the constant interaction. This was also the time that the largest growth of Facebook occurred as the Baby Boomers all jumped on board to stay up with their kids and grandkids.
Are you one of those that is maybe looking out of one eye to see what’s going on with the youth of this world? It’s really easy and fun to do but it has caused a large change in the Facebook users. One thing that I noticed as a trend and I’ve even done it now myself is to change my name on Facebook. This makes you more elusive and can control more of who can peer in on you. When you make the change Facebook prompts you that you can’t change it again for six months. They get what’s up! The change in Facebook’s demographic has played into their favor because the Baby Boomers have deep pockets and can’t resist the advertisements, Cha-Ching!
The youth have jumped onto Instagram so Facebook bought it too. When you are the King you can afford to buy up your competition to keep your followers putting gold into your pot. I’m fascinated with all the silly antics of Instagramers making funny faces and gathering around for a few seconds to capture hilarious content. This is new to me and I will do more research to report back with ‘To Instagram or Snapchat that is the Question?’
So where does the rubber meet the road? Think about where your Ideal Client spends their time?
If you are considering advertising on Facebook it is important to know who your Ideal Client is and if it’s a Baby Boomer this may be a good time? I feel that the previous generations have moved on to other platforms for that new fun feel with friends.
Please share with us your experiences and thoughts on how Facebook has changed since you started using it?
John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.