Technology Over Reading

Reading the newspaper used to be a daily habit in many households, but over time people have stopped reading the newspaper and sales have plunged. The reason for this drop off is simple: technology. Not only do we have new ways to read the news, but we can also see it through videos. By 2017, video will account for 69% of all consumer internet traffic according to Cisco. Why read the newspaper when you can simply watch it online? Why read instructions when you can watch a video on YouTube? Why read a book when you can listen to an audiobook? The list goes on and on but the point is clear: why read when you can watch, or listen, and be engaged by the latest technology?

How does this relate to marketing?

How doesn’t this relate to marketing is the real question. A page filled with text is boring and will push customers away, but a video or interactive image has the ability to draw in customers and give you enough time to market your product or service. So if your site has a lot of web traffic but you aren’t getting any additional customers then there’s a high possibility that your site is lacking interaction. A solution to this is to include a video.

So how do I start?

Videos can be range from self-made to professionally produced, from informational to comical, from acted out to animated. Different videos carry different purposes and so the key to create or find a video that matches your needs. YouTube and Vine are two totally different video sharing platforms, but both can be used to bolster your company. YouTube, which receives more than one billion unique visitors a month, tends to have longer, possibly more information videos while Vine videos cannot be longer than 6 seconds and tend to be funnier.  A funny video, like this Dollar Shave Club video, can transform your small business into a multimillion dollar business unlike any well written article can. Your next marketing campaign may be hiding right around the corner in the form of videos, so if you think a video may be beneficial to your company feel free to email us back or give John a call at (562) 881-6000.

Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.