Amazon initially launched by Jeff Bezos in 1995 as an online bookstore with the name “Cadabra”. Bezos also toyed around with the name “Relentless” and to this day Relentless.com will redirect you to Amazon.com. Bezos always saw Amazon as a technology company, and he had an untraditional business approach for Amazon which he referred to as “Get Big Fast”. “Get Big Fast” was Bezo’s plan to quickly expand Amazon to be larger than any other Internet retailer through low profit margins. This strategy caused the company to survive the Dot-com bubble of the late 1900’s and early 2000’s, and motivated Amazon to expand beyond a simple online bookstore.

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Content is the most important thing on your website – it’s that simple. Your website can be the most visually appealing or the most technologically advanced, but none of it will matter if you have poor content. There is a reason why the New York Times and Wall Street Journal remain popular despite the emergence of new news sites: it is because they place a high value on keeping quality content and customers recognize this. The same idea applies for businesses and websites and that is why we are devoting this blog to talking about how to create and maintain quality content.

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Back in November of 2016 mobile web browsing finally overtook desktop web browsing with mobile and tablets accounting for 51.3% versus 48.7% from desktops. This switch clearly illustrates the growth in mobile browsing, but also conveys another key idea: the need for a mobile website. A mobile website has become necessary if your business wants to capture customers and expand your business. This blog will expand on this idea of a mobile friendly site and highlight the specific reasons for why a mobile site is so important.

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Creating your website requires a great deal of information whether it be personal or company-based; thus, oftentimes when you finish a website you feel a great burden has been lifted off your shoulders. However, for a website to be effective you must invest time after the initial creation and ensure that you are updating the information and maintaining the content. In this blog we will discuss some of the items that are most commonly forgotten about on websites and encourage you to sift through your website and ensure that all these fields are up-to-date and well-maintained.

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What’s the point of having a website if nobody is landing on it? Let’s face it: almost nobody makes a website just for personal gain – people make websites for others to use. Google wasn’t created so Larry Page and Sergey Brin could find information on the web easier; no, it was created to improve the quality of search engines and help others search the web more effectively. If you’re a company you build a website to make money, and there’s only one way to do that: through others visiting your site. Thus, if you want to be successful and make the most of your website then you should read the tips below on how to increase traffic to your website.

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A homepage is the most important element of any website. Your homepage will either make or break the deal as viewers will decide within seconds if they want to continue exploring or leave your website. Good content on your homepage is crucial because that is the initial place search engine algorithms look for keywords to help your site be searched properly. Developing the perfect homepage seems like a scary thought, but it can actually be a very easy process if you follow a few simple steps and include these 7 crucial elements.

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