We have talked in the past about having a content calendar to keep your content organized; however, you should also have a content strategy for specific platforms. Facebook has become the largest social media service, by a wide range, and as a result it is one of the strongest and most important marketing tools for companies. If your company is using Facebook on a daily or weekly basis then you should have a content strategy outlined to keep your content and goals in order. We will look at developing a content strategy specifically for Facebook and how it can help your business.

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