A search for “VALENTINE’S DAY GIFTS, 2017” quickly finds 135 million results. Wow! That’s a lot of love and a lot of effort to impress.

In a story that ran in the Press-Telegram February 13, 2017, “Sales of Valentine’s Day cards are expected to slide 5.9 percent this year as fewer people buy cards for sweethearts and millennials opt for experiences over material items, a market research analyst said this week.” http://www.presstelegram.com/lifestyle/20170213/are-consumers-falling-out-of-love-with-valentines-day-cards

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