Posts tagged " Social Media "

Trump Twitter

Should Presidents Use Social Media?

March 7th, 2018 Posted by Experts, Tools and Technology No Comment yet

Social media has become one of the most powerful tools in this modern age. Everyone from celebrities to businesses to politicians use forms of social media like Twitter and Facebook; however, social media has recently come under scrutiny due to Donald Trump’s overwhelming presence on Twitter. Regardless of your stance on Trump, it is clear that his social media presence is untraditional. Previous presidents and politicians used social media, but their comments were always professional and clearly drafted with the assistance of publicists. President Trump’s Twitter, on the other hand, can and has been polarizing. In this blog, we will examine both sides of this argument regarding Trump’s Twitter and look at what the future may hold for Presidents using social media.

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social media

Integrating Email with Social Media

September 12th, 2017 Posted by Business Development, Development, Experts No Comment yet

Email marketing has become one of the most useful forms of digital marketing with an average 3,800% return on investment – that equals $3,900 for every $100 invested! Email marketing helps draw in new prospects to your business and keeps you connected to existing customers, encouraging them to continue purchasing your company’s product. Social media is another powerful form of digital marketing allowing your brand to be constantly interacting with your customers in a communal sense. Thus, what better way to optimize your digital marketing than to combine the two together? In this blog, we will talk about ways you can integrate email with social media to ensure that you get the most out of digital marketing and see a higher return on your investment.

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Social Media Growth

Social Media Weather Update: LinkedIn and Pinterest

August 15th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Snapchat and Twitter

August 8th, 2017 Posted by Business Development, Development, Tools and Technology 2 comments

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Facebook and Instagram

July 27th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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social rubiks

How to Develop a Social Media Strategy

May 3rd, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Kickstart Your Social Media Campaign

Social media can be an easy yet useful tool for marketing your business. Some businesses are intimidated by the volume of posts on social media and assume that social media campaigns take a lot of work, but this is not true. In this blog we will talk about what is necessary in setting up a successful social media strategy, and show you just how easy it can be. Upon reading this blog, you will see that a social media campaign can be easily accomplished by planning ahead and following your results.

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Facebook Active Users - Statista

Socialnomics 2017

January 18th, 2017 Posted by Experts, Tools and Technology 1 comment

If you have visited the Omnibeat website before then you have likely seen the Socialnomics video on the homepage. We have this video embedded into our site because we found the information to be interesting but also important. The statistics this video shows conveys the developing technological presence in the world and really emphasizes how important it is to have an online presence.

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Election 2016

Looking Back: How Social Media Affected the Presidential Election

January 11th, 2017 Posted by Business Development, Development No Comment yet

Back in early November we published a blog titled, “How will the Presidential Election be Affected by Social Media”. Well now the Electoral College voters have just officially elected Donald Trump our President, and we want to reflect on how accurate we were on predicting social media’s influence on this election.

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vote

How will the Presidential Election be Affected by Social Media?

November 7th, 2016 Posted by Tools and Technology No Comment yet

Over the course of American history, we have seen how advancements in technology have affected presidential elections. One historic instance of technology influencing politics came through Richard Nixon’s Checkers Speech of the SO’s – Nixon used primetime television to appeal to the American people and gain their support. Technology now dominates every aspect of our lives and we are seeing technology’s presence in this presidential election more than ever. In this post, we will discuss the various ways technology is impacting this election and how the candidates are using different technologies to promote their campaigns.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Snapchat, the Beauty Behind Your Business

June 4th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

What is Snapchat?

Snapchat is one of the fastest growing social media apps as it has 100 million daily users despite only launching in 2011. Snapchat is exclusive to the mobile and tablet app available through the app store and android store, and there is an average of 400 million snaps sent on the app daily. With that being said, Snapchat – similar to Instagram – is a social media site mostly used by millennials and younger groups. Thus, Snapchat is ideal for companies targeting a younger audience, but can be beneficial to any business looking to get ahead and gain an edge via social media.

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The Ever Changing Face of Facebook

March 24th, 2016 Posted by Business Development, Tools and Technology No Comment yet

From the humble beginnings of Mark Zuckerberg with a simple idea to connect college students to then the entire world, things have been changing rapidly. I got started relatively early as a way to keep an eye on our kids who really weren’t savvy for Myspace. I didn’t have much interest at first but quickly realized it was an amazing way to stay connected. (more…)

Test Your Social Media Acumen

March 16th, 2016 Posted by Business Development, Tools and Technology No Comment yet

How well do you know social media? This short quiz will help you find out.

Preventing Negative Reviews: How to Improve Customer Service

February 23rd, 2016 Posted by Business Development, Experts No Comment yet

A negative review on Yelp may be harmful to your business if you deal with it the wrong way. In the past, we have talked about how to use Social Media for customer service, but we have yet to address the problem of dealing with problems as they arise. Here are 4 tips that will help you learn how to handle negative reviews before they ever happen:

Focus Your Efforts – Water the Green Spots

February 9th, 2016 Posted by Business Development, Experts No Comment yet

No matter how much you try to water a patch of dead grass, it will still be a patch of dead grass. However, focused energy on the green grass eventually spreads out and bring life to the brown areas.

Use Social Media to Create a Buzz – The Velvet Rope

January 26th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

The velvet rope and thought of being excluded from this other realm causes what Social Media Consultant, Frank J. Kenny, calls an “insatiable want.” It causes an unrivaled demand for your service or product. There are countless examples of businesses that utilize this velvet rope to entice people.

Digital Marketing Solution

January 14th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Digital-Marketing-Solution-ImagenewAt Omnibeat we have made a couple of major shifts in the way that we service our clients through the years. The first one being that we initially thought that we could teach business leaders how to handle their online social media and content. In reality, they just won’t do it. Business owners are too busy running their business and are not going to learn, utilize and be consistent with utilizing social media strategies. With this we decided that instead of helping them to “catch the wave,” that we would “surf the wave” for them. This allows us showcase the client’s business with more consistency while building results and showing the client on a monthly basis how things are moving forward. The proper use of analytics allows us see how to steer the ship in the proper direction.

Digital-Marketing-Solution-Image-2-300x101The second realization was that we needed to offer more services than just social media. When a business is short on Social Media, they are typically weak on their website and other online presence aspects. A Digital Marketing Plan becomes a foundation that fully outlines all of the online marketing goals and tactics we will implement. This often includes an outstanding website with proper SEO, a blog, email marketing campaigns, updated online listings and then social media to enhance the more complete digital marketing strategy. This is work and is really exciting to be able to offer more services. This allows us to satisfy more professional services clients by ensuring their online presence provides positive credibility that matches their work and public persona.

If you are interested in having us review your online presence we would be happy to do so. Our review will provide you insight regarding your current situation and opportunities for improvement. Call us at 562-394-7090 or use our Contact Us form to request your company review.

Thank you,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.

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