Do you remember Pokémon Go? The game came out exactly a year ago today, and it took the world by storm. Everywhere you went there were kids consumed by their phones trying to catch these Pokémon hidden throughout the real world. At one point the game had almost 30 million daily users with new headlines coming out about the game daily. However, now there are not even 5 million daily users and the app rarely gets a mainstream headline. So it begs the question: what happened? Well in this blog we’ll update you on what’s happening with Pokémon Go these days, and reveal some key takeaways we can all learn from the meteoric rise and fall of this app.