Between your child’s first day of school and Christmas morning, have you ever stopped to think about the number of photos that you have personally loaded on social media platforms like Instagram and Facebook? Multiply that by the millions of users that engage on these platforms and you have quite an unruly photo album.
All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.
A lawyer is one of the 50 most popular jobs in America with around half a million people estimated to be a working law professional. A lawyer will always be in demand by a client and a lawyer will always be available – the only problem is linking the two. Social media is a great place for lawyers to advertise as many people will stumble across a lawyer’s ad and simultaneously have a need for assistance. We believe that Instagram is an ideal location for lawyers to market their service and, if used correctly, can greatly benefit a lawyer and his or her business.
Instagram is one of the largest social media sites with approximately 300 million active monthly users. Facebook purchased Instagram in 2012, but Instagram continues to grow under the social media giant as average engagement on Instagram has grown by 416 percent over two years. It has also gained 100 million new users over that same time period – a large number of those coming from an older audience. With that being said, Instagram continues to be dominated by the younger generation as 41% of users are between the ages 16 and 24. Thus, if you are mainly targeting an older generation than your time may be better spent on Facebook and SEO tactics, but if you are targeting a younger audience than Instagram is the perfect social media site for you.