Picture Your Brand as a Person
If you want to humanize your brand then you need to start by picturing your brand with a human personality. This may seem odd, but it is much easier to assign a personality and specific traits to a person than it is to a logo or company name. By thinking about your brand as a person you can think about the traits that define that person and decide upon the actions that such person would take. Once you imagine a personality for your brand you can easily begin using this mentality to humanize your brand and define it in the way you desire. Picturing your brand as a person may seem strange, but once you sit down and decide upon the person you want your brand to be, then you can easily begin manipulating your company’s actions and logos to fit that personality and truly humanize your brand.