Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.