How well do you know your customers – it’s a question every company should ask itself from time to time. Customers determine your company’s success and a business needs to know what their customers desire if it is to succeed. In the past, we have talked about the ideal client, which was the idea of determining your company’s ideal client with certain characteristics that fit your business style, and this idea is somewhat similar. However, a company’s client base is not entirely composed of ideal clients and thus a company must know its clients in general if the business is to succeed.

(more…)

A negative review on Yelp may be harmful to your business if you deal with it the wrong way. In the past, we have talked about how to use Social Media for customer service, but we have yet to address the problem of dealing with problems as they arise. Here are 4 tips that will help you learn how to handle negative reviews before they ever happen: