Content is the most important thing on your website – it’s that simple. Your website can be the most visually appealing or the most technologically advanced, but none of it will matter if you have poor content. There is a reason why the New York Times and Wall Street Journal remain popular despite the emergence of new news sites: it is because they place a high value on keeping quality content and customers recognize this. The same idea applies for businesses and websites and that is why we are devoting this blog to talking about how to create and maintain quality content.
Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site. So in the end there really is no reason not to create content, but, let’s face it, developing content is no easy task. Producing weekly blogs can become strenuous at times when we hit writer’s blocks, but over the years we’ve learned a few tips that help us develop our content.
What’s the point of having a website if nobody is landing on it? Let’s face it: almost nobody makes a website just for personal gain – people make websites for others to use. Google wasn’t created so Larry Page and Sergey Brin could find information on the web easier; no, it was created to improve the quality of search engines and help others search the web more effectively. If you’re a company you build a website to make money, and there’s only one way to do that: through others visiting your site. Thus, if you want to be successful and make the most of your website then you should read the tips below on how to increase traffic to your website.
It seems like the mention of a blog puts business owners in a very awkward position. Blog writing is a task they don’t really want to tackle and they aren’t sure where to start. They are often unsure if their ideas are good enough; therefore, they end up completely paralyzed. As members of the Digital Marketing industry, we believe that content is king. The best leaders in a field/industry put together content that is then published to showcase their expertise while providing helpful information to clients and prospects. The paralyzation occurs when the leader’s ideas are whizzing around in their head but never end up formulated into a published blog article. We even experience this here at Omnibeat. You would think the cobbler’s kids should have shoes but sometimes we are also paralyzed when it comes to content development. I am now exercising new techniques that I am also passing on to our clients. These techniques provide solutions by allowing them to be creative, to have fun, and to publish good content that people will truly appreciate. Hopefully it will drive readers, and prospects, to feel more confident working with an expert in the industry.
My tips for releasing your blog paralyzation:
Keep it simple. Put together the general ideas floating around in your head and categorize them by topic category. This could be industry/business related, techniques you utilize, community relations, human interest stories and the fun that your team has while serving your customers. The variety of content is paramount in making your blog interesting. In this day and age, less is often more. Blogs do not need to be 1,000 or even 500 words. These articles need to get the point across as concisely as possible so they are not boring or distracting to the busy reader.
Do not make the development of the blog too difficult for yourself. At the moment, I am speaking this blog into my phones voice recorder so that it can be transcribed and edited by my good buddy and partner, Nate. His fingers work at 10x the speed of mine on the keyboard so it not only is mocked up more quickly, it allows his ideas to be infused into the article before I formulate supporting pictures, video, links or other components for publication. The blog ideas are ping-ponged back and forth until ready to publish.
Lastly, utilize a service, like Omnibeat, to help you with your blog. Once you have developed an idea and the written text with photographic or video components, hand this over to a professional to manage the layout of the blog as well as posting and linking other places such as an email blast or on LinkedIn page/groups you are engaged within or other social media platforms. This ensures the background aspects of the blog posting process are optimized.
With these three tips, I hope you will find the blog writing and publishing process much less paralyzing.
John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”