How to target Baby Boomers on Facebook:
1) Nobody likes to feel old.
Thus, you should carefully word your content so as to indirectly target this audience. You should not place labels that limit customers to a certain age group and terms such as “old,” “elderly,” and “senior” should be avoided at all costs. A good example of indirect targeting comes through Depends, an adult diaper company. Depends markets their product as underwear and uses middle age models in order to target an audience of 60s and older.