It’s March and the smell of spring is in the air. It reminds that it is time for “Spring Cleaning” at home. Don’t forget about your business and your online presence “Spring Cleaning” too. How do you appear on a Google Search? Is your business branding accurate and consistent? Don’t worry, now is a great opportunity to review your Google presence and take the steps necessary to improve your position. Of course we would be remiss to leave out Bing, and depending on your client base, many other search engines such as Yahoo.
Your next customer could be a click away so being properly listed on Google makes it easier for customers to find information about your business online, including your services/products, your contact information, and your business hours.
In this blog post we have 4 points of interest when it comes to reviewing and improving your presence on Google Search.
1) What’s On Google?
Search for your name on Google to see what information about you comes up. This includes your business name as well as your management team member’s names. If you find content online that is incorrect, first determine whether you or someone else controls the content. If you control the content great, make the necessary changes. If you don’t control the content, no problem, take the time to notify the webmaster or point of contact to request updates.
Tip – Either log out of Google/Gmail or use the Globe Button to hide personalize results. Google has information about your past searches and preferences which may skew the web results you receive. You want to see results your prospects and clients are likely to see.
2) Ensure You Are Properly Listed in Google Maps
Playing hard to get: good for dating, bad for business. Use Google My Business (https://www.google.com/business/befound.html) to put the right info about your business on Search, Maps and Google+ so that customers can get in touch. If you aren’t confident with this type of digital work, Omnibeat is glad to assist you.
3) Link Your Website to Your Social Listings
If you have been focused on online marketing, you probably already have a social media presence for your brand. Add your site’s link to your Facebook, Twitter, LinkedIn, Google+ accounts and everywhere else you have an online presence, to bolster your inbound links. Add a little juice to your SEO by sharing a status update about your site on your social networks. Since search crawlers visit sites with links, you increase your chances of getting discovered on search engines.
4) Submit Your Site to Google
Search engines crawl the web collecting information to index web pages every day. While your site is likely to be discovered by Google, you can speed up the indexing process by submitting your site to Google. Even better! You can re-submit your site every time you make a change. This will keep Google in the loop about important updates to make sure that the latest version of your site is accurately indexed. For additional search engine hits, submit your site to Bing and maybe even Yahoo.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.