Pinterest is one of the fastest growing social media sites with over 70 million users globally and is set for a huge surge of followers in 2016. Thus, it comes as no surprise that, if used effectively, Pinterest can promote your company and brand name and be used for social marketing like Facebook and Twitter. For those of you who do not know, Pinterest is a photo sharing based website and mobile application. Pinterest is a free website but it requires registration for each user. Users are referred to as “Pinners” and are able to upload images – known as pins – and people can then “pin” or share these posts similar to Facebook. Thus, users compile a variety of pins – images and ideas – that make up their board or homepage.
So how can Pinterest be used for social marketing?
Pinterest is mainly profitable for companies based on the production of goods; nevertheless, service based companies can profit from Pinterest as well. The first step to profiting off of Pinterest is to develop a board that people genuinely enjoy and as a result want to follow. Developing a likable board is all based around the pins that you post and re-pin. Because Pinterest is a visual based website, it is important to develop pins that are eye-catching and draw the reader’s attention. These pictures can be anything from a visual for an article to a picture with text and a meaningful quote. It is also important that you highlight your pin with key phrases and words that are relative to your service or product and draw traffic to your board and site. Once you have established a strong, likable board and re-pinned ideas and images related to your service, you can then begin to interact with your customers through Pinterest Messages and measure data regarding the popularity of your pins and the number of customers who interact with them. Maximizing your Pinterest profile may appear to be a difficult process, but with the help of Omnibeat you can create a Pinterest profile and instantly begin drawing more customers to your website and Pinterest board.
Still not convinced? Here’s proof.
Dot & Bo, a service for discovering and buying things you love for your home, quadrupled the number of people visiting their site through the use of Pinterest. They first connected with their most engaged customers and then, through the use of Promoted Pins, began to advertise and soon they had increased their re-pins by 6,000% and boosted daily site traffic by 18,000%. Dot & Bo connected Pinterest to their website and intertwined the two so that they were easily navigable and interactive. People soon began pinning items from Dot and Bo’s website and their Pinterest board began to gain popularity. Next they used paid promotional advertising, which ultimately was paid back in dividends through the increase in page and site traffic. Dot & Bo is the ideal story of success through Pinterest and, while you may not end up boosting daily site traffic by 18,000%, there is no reason why Pinterest can’t help you promote your company and brand name.
So if you are interested in using Pinterest for social media marketing, simply email us back or give John a call at (562) 881-6000.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.