OmniTalk – Meme. Not Memo. Not Mimi. Meme.

November 1st, 2017 Posted by Experts, OmniTalk No Comment yet

What’s a Meme?

Meme, pronounced meem, is defined on Wikipedia as: (/miːm/ MEEM) an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person via the Internet.

In essence, it’s what we used to call “an Internet joke,” but with a picture to really punctuate the humor. Yes, it’s better than the old days and social media makes them easier to spread. There’s no weirdly named attachments that Cousin Eddy can’t receive, or Aunt Ruby can’t open.


Memes started out as graphic images and some copy. Usually sarcastic, the juxtaposition of a photo and an out of place caption would tickle even the grimmest of Internet surfers. A picture of a tree stump with an axe lain askew on the ground mocks the reader with a caption,

“Don’t believe everything you read on the Internet.” ~George Washington


A guffaw escapes your throat, you guide your mouse to like it, share it, you laugh some more and tag your favorite conspiracy theorist and scroll to the next image in your feed.


You just login and there they are! They keep evolving and expanding. Now memes also use video. Like, share, comment—it’s easy! You know what else is easy? Making them, thanks to meme generators. Now, it’s not as easy as sharing them, but the online meme generators make it simple. How popular the meme is, determined by the number of likes and shares it gets, is largely dependent on how funny or clever you are. It really doesn’t matter if you can explain how the generator actually generates it.


Meme Generators

We aren’t going to worry ourselves with how a meme generator, or any other kind of generator for that matter, works. We are going to keep to the objective of OmniTalk and focus on the search results. A quick search of “meme generator” brought us more than nine million results. Ask for the free ones and the list contracts, but there are still more than 100,000 choices.


What used to be most common, at least in my feed (probably hand-picked by the Internet genies, e.g. target marketers) were memes depicting women wearing yoga pants, drinking wine. I liked those! Now, looking through a list of the best memes of 2017, I see no such funniness.


Some ECards

Some ECards

Some ecards pretty much was responsible for all of this yoga-dodging, wine-swilling, gal-pal merriment. Even on their webpage there are fewer lined illustrations than photos—they’re all still funny. While getting lost in the jamboree of wine witticisms, I found an offshoot of some ecards called SomeWine. Although it’s filled to the brim with tasty wine jokes, irony is what they’re pouring—they really sell wine! As an added bonus, 1% of your purchase goes to nonprofits. See? Humor really does change the world.


This month’s search is all about meme:


Search Words                                              Search Results

“meme generator”                                                 9,140,000

“meme generator, free”                                        101,000

“memes”                                                                  544,000

“meme”                                                                    515,000

“meme, 2017”                                                         272,000

“women wearing yoga pants, drinking wine”  4,120,000

“some ecards”                                                        34,100,000


Have a great month!



Leslie A.M. SmithOmniTalk is a monthly Google search round-up of things that happened, were searched for, and explored. It’s an interesting index of people and culture. We hope you enjoy it at the end of every month.

Leslie A.M. Smith has been an independent public relations consultant since 1994. Follow her on Twitter @LeslieAMSmith or on Facebook

McCormick L.A. Public Relations

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