When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. Consumers and customers want to see a personal side to a business. They want to see that there is a human, with a family, friends, and life, behind the computer screens and phone calls, and this human side of a company is most prevalent through social media. This is why it is crucial that your entire team gets onboard with social media. We’ve given a few tips on how to accomplish this goal and diversify your social media outreach.
Establish a Leader
Every army needs a leader. By no means does this mean the CEO or business owner needs to be in charge of the social media campaign – odds are they have better ways to spend their time – instead try asking your employees and find out who is familiar with social media. This person should not have complete control over the campaign, just rather help direct and motivate fellow employees regularly report back to the CEO regarding status.
Get the employees excited. Educate everyone in the company on the benefits of social media and the changes social media could bring to your company (and maybe their salary $$). You want to make sure everyone is excited about social media and don’t view it as a nuisance.
Get Employee Input
Host brainstorming sessions. Employees will be more willing to contribute and get involved if their opinions are actually valued. Use everyone’s brains rather than just the leaders – this can also help with the contribution of quality content.
Inform Everyone You’re Social
Add links to your social media presence on your website and email it out to customers. Have employees tweet and share a link to your social media page to get personal connections. This will help spread your outreach and convey the human presence we were talking about.
One specific recommendation we have is to develop a company page on LinkedIn and have ALL employees join. You also want to ensure employees’ LinkedIn profiles are professional and consistent, so that they positively reflect your business. LinkedIn ranks high on searches and having a LinkedIn page will help spread your social media presence.
A company with a social media presence is much stronger than one without, and a strong social media campaign can help rake in customers and money for your company. However, it is crucial that your entire team is onboard with your social media campaign, so that you can develop a positively reflecting human presence and create quality content.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.