Focus Your Efforts – Water the Green Spots

February 9th, 2016 Posted by Business Development, Experts No Comment yet

What inspires you?

What is your work philosophy and how do you run your business?

Catching Dreams

Whether your business is new or has been around for ages, it once started out as a simple aspiration. Yet, by some notion, moment, or assortment of people within your individual life, you were convinced to not simply have dreams, but to catch those dreams and materialize them into something real.
Similar to the roots of all other businesses, Omnibeat started out as a simple idea and goal. We wanted to inspire business owners to embrace the technological wave of the future and help them understand the opportunities social media presented.
However, it was never just about helping them market or create their online presence—it was more about changing the way they thought. A Paradigm shift. To instill a belief and understanding that social media and the latest technological trends were not just a thing for the younger generation. Social Media is here to stay and it is accessible to almost everyone.
This will to inspire spawned from knowing and learning from the great Robert C. Maxson. With that in mind, here is a short telling of his wonderful career and the wonderful saying, “Water the Green Spots,” that has motivated Omnibeat to strive for more:

The Vision and The Change

In the spring of 1994, California State Trustees chose Robert C. Maxson to be the new president of Cal State Long Beach. The CSULB of the early 90’s was a far cry different than the prestige that is associated with it today. Cal States, in general, were not regarded as high as they are now.
In the decade he worked with at Cal State Long Beach, he completely transformed the campus into one of the top urban universities in the nation. Through vigorous fundraising and a charismatic attitude, Maxson managed to recruit a new wave of students that weren’t considering Cal States in the past.
By starting a program that offered very generous scholarships, 250 high school valedictorians and National Merit Scholars enrolled into Long Beach during the time Maxson served as president. He always use to say,” Our university needs to water the green spots.”
Water the Green Spots
The phrase promoted the idea of trying to improve in the areas we were good at already. No matter how much you try to water a patch of dead grass, it will still be a patch of dead grass. However, if you focused your energy on making the green grass more luscious and beautiful, then it will eventually spread out and bring life to the brown areas.
Maxson specifically targeted the top achieving high school students, so he could continually draw the best and brightest. The CSULB of today has created a certain allure of prestige. It’s no longer a school that you simply get into; you must strive to be accepted.
CSULB Pyramid

Marketing Takeaway

Businesses can learn much from the teachings of Robert C. Maxson. Watering the green spots is effective for any kind of business. They must work on aspects that can draw and keep their customers. This all starts with the internal process of maximizing efficiency.
If something isn’t working in your business, stop doing it! Famous physicist, Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results.” In general, it should be our goal as professionals and people to constantly strive to improve ourselves.
Evaluate your business, your goals, and your employees. Analyze everything and find the areas that can get greener and the areas that are brown. Our country would be in a much better position if our society focused more on green spots. As or right now, we spend significantly more money on our prison systems than our school systems. Annually, approximately $9,000 is spent on a PK-12 student while it costs more than $22,000 for prison inmates.  Does this make sense?
In terms of employees, give the young and energetic a chance to perform. Encourage free thinking and ways to change for the better. It’s always good to hear ideas from different perspectives. Although you may be the boss or manager, it doesn’t mean your employees lack the ability to provide good advice or comments.
If your business lacks in a certain area, you better make sure to excel in the other areas. As the green spots get greener, the brown spots will slowly transform and become green again. There are challenges in every business that can be overcome with great service. Develop your story and share it. Work should be fun.

Understanding Social Media

The rise of Social Media has effectively changed the marketing world forever. There are green and brown spots in your online presence.  Using analytics, review the traffic that goes through your Social Media sites. Once you understand where exactly customers are coming from, you can utilize that information and constantly improve.  A company should always try to make their Facebook, Twitter, and website better.
It’s important to eliminate sites that are causing more of a financial strain than help. Consider the ROI. Are customers actually visiting your Yellow Page site? Are they responding to your email campaigns or direct mail? Evaluate your both your online and offline marketing.
The teachings of Robert Maxson can be applied to many areas of your business. As long as you understand the key principles of helping the green spots thrive and identifying the problem areas, your business will grow.
What is your opinion on the matter? Do you think it’s better to water the green spots? What inspires your company?

John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.

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