At Omnibeat we have made a couple of major shifts in the way that we service our clients through the years. The first one being that we initially thought that we could teach business leaders how to handle their online social media and content. In reality, they just won’t do it. Business owners are too busy running their business and are not going to learn, utilize and be consistent with utilizing social media strategies. With this we decided that instead of helping them to “catch the wave,” that we would “surf the wave” for them. This allows us showcase the client’s business with more consistency while building results and showing the client on a monthly basis how things are moving forward. The proper use of analytics allows us see how to steer the ship in the proper direction.
The second realization was that we needed to offer more services than just social media. When a business is short on Social Media, they are typically weak on their website and other online presence aspects. A Digital Marketing Plan becomes a foundation that fully outlines all of the online marketing goals and tactics we will implement. This often includes an outstanding website with proper SEO, a blog, email marketing campaigns, updated online listings and then social media to enhance the more complete digital marketing strategy. This is work and is really exciting to be able to offer more services. This allows us to satisfy more professional services clients by ensuring their online presence provides positive credibility that matches their work and public persona.
If you are interested in having us review your online presence we would be happy to do so. Our review will provide you insight regarding your current situation and opportunities for improvement. Call us at 562-394-7090 or use our Contact Us form to request your company review.
John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.