Facebook posts can be one of the most effective marketing strategies if used correctly; however, a lot of people do not know how to begin marketing their Facebook posts effectively. We wrote this blog for that company that is looking to begin marketing on Facebook through strong posts that effectively target their audience. This blog will outline a few easy steps a company needs to follow when establishing their Facebook presence – if followed properly then your company will have a basic Facebook content strategy and will be on your way to marketing customers through Facebook.
Find Your Niche
Unless your company is Amazon, then your company should not be targeting the entire market. Every company succeeds because it finds its niche and excels in that area. Before you even begin marketing, your company needs to decide what its market is and directly pursue that audience. Your company will not find success if they do not have a targeted action plan – blindly marketing to any audience is worse than not marketing at all.
Identify What Your Customers are Looking For
Now once you have found that market share that your company wants to pursue, you need to figure out what that audience wants in terms of content. Some younger audiences may want more creative posts while older audiences may want more straightforward, informative posts. The best way to figure out your audience’s preferences is through beta testing. You should post different forms of content and track which type of content receives the best feedback from your audience. On Facebook, you can track this through likes, shares, and comments, but you should also use Facebook Analytics to see track the views and engagement the post receives. Sometimes posts may have a similar number of likes making it appear that they were equally successful; however, if you look beyond these simple features and begin looking at logistics then it should be clear which form of content is most successful in engaging your audience.
Once you have found your audience and discovered the type of content your audience is looking for then you need to get creative. The most successful Facebook pages are those creative ones that followers love to like and share with their friends. Visual content is the best way to draw in and maintain your audience’s attention, but this does not mean this is the only type of creative content. Creative content can involve a funny pun, a meme, a video, or anything else you can think of – the sky is the limit. In the end, creative content is what will set your brand apart.
This is the most crucial step because companies can find their audience, target them perfectly, and develop creative content yet still fail. Why, you may ask? Because the best marketers can fall apart without organization. Once you have figured out who to market and how to market them then you need to develop a calendar and queue of content to ensure that you maintain constant posts; a calendar will encourage you to post regularly while a queue will make it easy to store and find your content. Your posts do not need to be mapped out to the day and time, but you should keep a rough calendar of when you will post content. This organization will allow you to stay ahead and make sure that you are always posting and keeping in touch with your customers.
Developing a strong Facebook presence is easier than you would expect – all your company needs to do is find an audience, figure out what that audience wants, create content, and stay organized. Creating content and posting such content will only take up a small amount of your time, but the results can be astounding. Odds are that a majority of your customers are already using Facebook, so you need to strengthen your Facebook presence and develop a content strategy today if you want to optimize your business.
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.