Posts in Development

bitcoin

Bitcoin Mania

January 25th, 2018 Posted by Business Development, Development, Tools and Technology No Comment yet

If you have not heard about Bitcoin by now, then you must be living under a rock. Bitcoin is a new “cryptocurrency” that is looking to replace our current use of fiat currencies and completely alter the way we do business. In this blog, we are going to look deeper into Bitcoin – looking at the technology behind it and the recent price surge you have surely heard about.

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social media

Integrating Email with Social Media

September 12th, 2017 Posted by Business Development, Development, Experts No Comment yet

Email marketing has become one of the most useful forms of digital marketing with an average 3,800% return on investment – that equals $3,900 for every $100 invested! Email marketing helps draw in new prospects to your business and keeps you connected to existing customers, encouraging them to continue purchasing your company’s product. Social media is another powerful form of digital marketing allowing your brand to be constantly interacting with your customers in a communal sense. Thus, what better way to optimize your digital marketing than to combine the two together? In this blog, we will talk about ways you can integrate email with social media to ensure that you get the most out of digital marketing and see a higher return on your investment.

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Social Media Growth

Social Media Weather Update: LinkedIn and Pinterest

August 15th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Snapchat and Twitter

August 8th, 2017 Posted by Business Development, Development, Tools and Technology 2 comments

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Facebook and Instagram

July 27th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Facebook Pages We Love

June 16th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

As a marketing based company, we always like to take inspiration from other companies displaying excellent marketing techniques. One of the most unique ways to market your business is through Facebook, and that is why we are creating a shortlist of a few Facebook pages we love. We share these pages not just to show a few cool Facebook pages, but rather to hopefully inspire your business and your quest to market via Facebook.

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social rubiks

How to Develop a Social Media Strategy

May 3rd, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Kickstart Your Social Media Campaign

Social media can be an easy yet useful tool for marketing your business. Some businesses are intimidated by the volume of posts on social media and assume that social media campaigns take a lot of work, but this is not true. In this blog we will talk about what is necessary in setting up a successful social media strategy, and show you just how easy it can be. Upon reading this blog, you will see that a social media campaign can be easily accomplished by planning ahead and following your results.

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wordpress website design laptop

Website Inventory: Is it Time for Something New?

March 8th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

Creating your website requires a great deal of information whether it be personal or company-based; thus, oftentimes when you finish a website you feel a great burden has been lifted off your shoulders. However, for a website to be effective you must invest time after the initial creation and ensure that you are updating the information and maintaining the content. In this blog we will discuss some of the items that are most commonly forgotten about on websites and encourage you to sift through your website and ensure that all these fields are up-to-date and well-maintained.

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mail

Flashback to Pre-Internet

February 14th, 2017 Posted by Development, How To, Tools and Technology No Comment yet

The Cost of the Internet on Our Everyday Lives

Do you remember the days of pre-internet? The days when you had to look something up in an encyclopedia rather than simply typing it into Google. We can all agree the Internet has changed our lives for the better; however, there are a few things we miss about the times before the Internet and we will talk about our favorites in this blog.

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email drafting

Email Campaigns That Work

February 8th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.

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Election 2016

Looking Back: How Social Media Affected the Presidential Election

January 11th, 2017 Posted by Business Development, Development No Comment yet

Back in early November we published a blog titled, “How will the Presidential Election be Affected by Social Media”. Well now the Electoral College voters have just officially elected Donald Trump our President, and we want to reflect on how accurate we were on predicting social media’s influence on this election.

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Blog as the Expert in your Field

September 21st, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

If your business does not currently have a frequent blog then you are missing out. To some, blogs may seem pointless and a waste of time, but, in truth, a blog should be an essential part to any company website due to its various benefits. What benefits you ask? Well for one blogging helps drive traffic to your website as a base of 20-50 articles will increase traffic by about 30%. In addition, blogging improves SEO as companies with blogs get 97% more inbound links and 434% more indexed pages. The numbers don’t lie. Blogging is a small, easy thing that yields massive results, so there really is no reason not to blog. Now, keep reading and we’ll share some tips we’ve learned on how to make your blog enjoyable and successful.

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lawyer scale

Pinterest for Lawyers

September 6th, 2016 Posted by Development, Experts, Tools and Technology No Comment yet

A lawyer is one of the more popular and demanded professions in the world. Marketing as a lawyer is no easy task as you have no specific product you are pushing, but rather a service. This is why we welcome any possible marketing tactics for lawyers and we think we discovered a new one: Pinterest. Pinterest is a massively popular social media site home to 100 million active users. Pinterest is a web and mobile application that allows users to upload, share, and save images known as pins. Pinterest is unique from other social media sites as it promotes online shopping and business like no other with 93% of Pinners having shopped online in the past 6 months. However, it should be said that 85% of Pinterest users are female so the site should probably only be used if you are targeting a female audience.

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Ideal Client

Identifying Your Ideal Client

August 9th, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

Some customers are better than others – it’s as simple as that. In business, you find that dealing with certain demographics and types of people can be much more beneficial than dealing with certain other groups. As a business, you should be self-aware of these discrepancies in customer gratitude because it will allow you to identify your ideal client. An ideal client is a client that has various aspects causing them to be the perfect fit for the service your business is providing. The following will cover how to identify your ideal client and use this information to boost your business.

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Pikachu

Pikachu 4 President – Pokémon Go Growing Daily

July 27th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

If you haven’t heard about Pokémon Go by now, then you must be living under a rock. The app became the largest mobile game in US history with 21 million daily users in the first week and caused Nintendo’s share prices to jump 70 percent. Everywhere you go you can see people, young and not so young, walking around like lifeless, cell-phone-equipped zombies.

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typewriter

Get in Touch with Business Messaging

July 20th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

To most people, texting is more convenient than emailing, but we email anyways because it’s more professional, easier to attach files, and you’re able to find messages easily. Business messaging combines the key features of these two providing quick, simple communication like texts and the file sharing of emails, while preventing you from having to follow long email chains and deal with junk mail. It is because of this effectiveness and accessibility that so many businesses are turning towards team messaging platforms. We’ve provided a few popular team messaging platforms which you can check out if you find your business having trouble or wasting time communicating.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Online Meetings

Optimizing Online Meetings for Success

June 29th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

It’s the 21st century, technology dominates all aspects of business and everyone has a smartphone, so why meet up when you can just have a meeting from your office? Online meetings are a great tool to better business efficiency and there is a reason almost every large company has adopted this practice. Thus, it is important you are familiar with various online meeting platforms, so that you can seize an opportunity when presented and present yourself as a knowledgeable business professional.

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Hunting for the Perfect Hire, Part 2

June 21st, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Hunting for the Perfect Hire, Part 1

June 15th, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Celebrate Daylight Saving Time, what to Do with More Daylight

April 14th, 2016 Posted by Business Development, Development, Experts No Comment yet

El Nino may or may not be upon us; however, we are getting pockets of great sunshine and warm days. With more beautiful days on the horizon and extra daylight, what are you doing to celebrate? We wanted to share a lighter blog post this week to help us stop and take in the moment.

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