Posts by John


How to Determine ROI

June 21st, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

Return on investment (ROI) is easy to calculate as it equals return minus investment divided by investment; however, finding the values of each of these numbers is much more difficult. In truth, there is almost no way to determine your exact return on investment, but in this blog we will be discussing ways in which you can roughly determine how effective your investments are. These estimations will allow you to determine what marketing strategies work best for your business, and you can then tailor your marketing plan to match these results and optimize efficiency.


Facebook Pages We Love

June 16th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

As a marketing based company, we always like to take inspiration from other companies displaying excellent marketing techniques. One of the most unique ways to market your business is through Facebook, and that is why we are creating a shortlist of a few Facebook pages we love. We share these pages not just to show a few cool Facebook pages, but rather to hopefully inspire your business and your quest to market via Facebook.


Pokemon Go Quit

Pokémon Go, Where’d It Go?

June 8th, 2017 Posted by Experts, Tools and Technology No Comment yet

Do you remember Pokémon Go? The game came out exactly a year ago today, and it took the world by storm. Everywhere you went there were kids consumed by their phones trying to catch these Pokémon hidden throughout the real world. At one point the game had almost 30 million daily users with new headlines coming out about the game daily. However, now there are not even 5 million daily users and the app rarely gets a mainstream headline. So it begs the question: what happened? Well in this blog we’ll update you on what’s happening with Pokémon Go these days, and reveal some key takeaways we can all learn from the meteoric rise and fall of this app.


How Well Do You Know Your Customers?

May 10th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

How well do you know your customers – it’s a question every company should ask itself from time to time. Customers determine your company’s success and a business needs to know what their customers desire if it is to succeed. In the past, we have talked about the ideal client, which was the idea of determining your company’s ideal client with certain characteristics that fit your business style, and this idea is somewhat similar. However, a company’s client base is not entirely composed of ideal clients and thus a company must know its clients in general if the business is to succeed.


One Page CRM

April 13th, 2017 Posted by Business Development, Experts, Tools and Technology No Comment yet

A CRM stands for Customer Relationship Management which is a term that refers to practices, strategies, and technologies that companies us to manage and analyze customer interactions and data – basically, it is a company’s way of managing current and future customers. Many CRM’s, like Salesforce, are far too robust and the user is often overwhelmed causing them not to embrace the program and lose clients. I was looking for a simple and effective CRM when I found and fell in love with OnePageCRM. OnePageCRM is a company offering a new, innovative way to simplify CRM and optimize efficiency. In this blog, we will discuss the benefits of OnePageCRM’s technology and discuss why OnePageCRM may be a good fit for you and your business.


Twitter Hashtag

Using Twitter at Events

March 22nd, 2017 Posted by Experts, How To, Tools and Technology No Comment yet

Events can be a great way to learn new ideas to help grow your business, as well as a great opportunity to meet other like-minded individuals. However, the problem often is that it is nearly impossible to talk to everyone at a single event and you may often miss out on meeting people that could help you and your business. This is where Twitter is helpful. Twitter can help you interact with a larger range of people and can help draw other users to your Twitter profile and business. In this blog, we will be talking about how to effectively use Twitter at events to optimize success and interaction. (more…)

Virtual Reality

Virtual Reality Becoming the New Reality

February 22nd, 2017 Posted by Business Development, Tools and Technology No Comment yet

Virtual reality used to be a far-out idea, like time travel, but now virtual reality is very much real and is impacting the way we do business. The world around us is changing rapidly in this exponential age of technology, and we all must be ready to adapt our businesses to the changing times. There will always be disrupters in every industry, and we believe that virtual reality is becoming one of these disrupters. In this blog we will look at how far virtual reality has come and where it is heading, and how this will impact today’s businesses.



The Importance of Gratitude in Online Marketing

January 25th, 2017 Posted by Business Development, How To No Comment yet

Gratitude is an important trait for everyone to have. When someone opens a door for us we say, “Thank You” and the same should be done with online marketing. Oftentimes, we are all grateful for our customers and followers but we often forget to thank them and show how much they mean to us. This blog is meant to encourage everyone to show gratitude through online marketing. In showing gratitude, you can easily make your customers or clients happier, and this should be every company’s ultimate goal: to satisfy customers.


Election 2016

Looking Back: How Social Media Affected the Presidential Election

January 11th, 2017 Posted by Business Development, Development No Comment yet

Back in early November we published a blog titled, “How will the Presidential Election be Affected by Social Media”. Well now the Electoral College voters have just officially elected Donald Trump our President, and we want to reflect on how accurate we were on predicting social media’s influence on this election.


Olympic Swimmer

Technology Improves Olympic Swimming

August 16th, 2016 Posted by Experts, Tools and Technology No Comment yet

Michael Phelps is an amazing athlete and clearly has a physical advantage with his height, wingspan, and double jointedness, but he would not be where he is today without the advancements in technology. Technology has allowed not only swimmers, but all Olympic athletes to get a slight advantage in comparison to the past. Before the use of technology, money had little to no impact on the Olympics, but now you must be able to pay to train and get technological advantages if you want to have a fair chance at winning. In this article we will focus on how technology has impacted debatably the biggest summer Olympic event – swimming.


Ideal Client

Identifying Your Ideal Client

August 9th, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

Some customers are better than others – it’s as simple as that. In business, you find that dealing with certain demographics and types of people can be much more beneficial than dealing with certain other groups. As a business, you should be self-aware of these discrepancies in customer gratitude because it will allow you to identify your ideal client. An ideal client is a client that has various aspects causing them to be the perfect fit for the service your business is providing. The following will cover how to identify your ideal client and use this information to boost your business.



Pikachu 4 President – Pokémon Go Growing Daily

July 27th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

If you haven’t heard about Pokémon Go by now, then you must be living under a rock. The app became the largest mobile game in US history with 21 million daily users in the first week and caused Nintendo’s share prices to jump 70 percent. Everywhere you go you can see people, young and not so young, walking around like lifeless, cell-phone-equipped zombies.


Leveraging Instagram for Business

May 26th, 2016 Posted by Business Development, Experts, How To No Comment yet

OmniBlog - Instagram for Business - InstagramLogoInstagram is one of the largest social media sites with approximately 300 million active monthly users. Facebook purchased Instagram in 2012, but Instagram continues to grow under the social media giant as average engagement on Instagram has grown by 416 percent over two years. It has also gained 100 million new users over that same time period – a large number of those coming from an older audience. With that being said, Instagram continues to be dominated by the younger generation as 41% of users are between the ages 16 and 24. Thus, if you are mainly targeting an older generation than your time may be better spent on Facebook and SEO tactics, but if you are targeting a younger audience than Instagram is the perfect social media site for you.


Baby Boomers Go Ape for Facebook!

May 18th, 2016 Posted by Experts No Comment yet

How to target Baby Boomers on Facebook:

1) Nobody likes to feel old.

Thus, you should carefully word your content so as to indirectly target this audience. You should not place labels that limit customers to a certain age group and terms such as “old,” “elderly,” and “senior” should be avoided at all costs. A good example of indirect targeting comes through Depends, an adult diaper company. Depends markets their product as underwear and uses middle age models in order to target an audience of 60s and older.


Lawyers Crafty Yet Slow On Blogging

May 7th, 2016 Posted by Business Development No Comment yet

Lawyers can be very crafty! Crafty in the sense that they know their particular craft but may be short on other areas like social media and blogging. I recently read a blog by Kevin O’Keefe which clearly states that law schools are teaching the craft of law but not teaching other areas of being successful like social media. (more…)

4 Reasons to Rebrand Your Business

April 4th, 2016 Posted by Business Development, Experts No Comment yet

How much can your company benefit from a timely rebranding and revitalization?  When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers.  Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement, market, brand awareness, relevance and vitality, consumer personality. (more…)

The Ever Changing Face of Facebook

March 24th, 2016 Posted by Business Development, Tools and Technology No Comment yet

From the humble beginnings of Mark Zuckerberg with a simple idea to connect college students to then the entire world, things have been changing rapidly. I got started relatively early as a way to keep an eye on our kids who really weren’t savvy for Myspace. I didn’t have much interest at first but quickly realized it was an amazing way to stay connected. (more…)

Why Would You Refer Your Competitor?

March 10th, 2016 Posted by Business Development, How To No Comment yet

Evelyn referred to us Mary Harris of Harris Financial Advisors Inc. who just so happens to also cater to helping ‘Women in Transition’ as well. In the financial advisory world both firms are very focused on who their Ideal Client is.

Preventing Negative Reviews: How to Improve Customer Service

February 23rd, 2016 Posted by Business Development, Experts No Comment yet

A negative review on Yelp may be harmful to your business if you deal with it the wrong way. In the past, we have talked about how to use Social Media for customer service, but we have yet to address the problem of dealing with problems as they arise. Here are 4 tips that will help you learn how to handle negative reviews before they ever happen:

Focus Your Efforts – Water the Green Spots

February 9th, 2016 Posted by Business Development, Experts No Comment yet

No matter how much you try to water a patch of dead grass, it will still be a patch of dead grass. However, focused energy on the green grass eventually spreads out and bring life to the brown areas.

Use Social Media to Create a Buzz – The Velvet Rope

January 26th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

The velvet rope and thought of being excluded from this other realm causes what Social Media Consultant, Frank J. Kenny, calls an “insatiable want.” It causes an unrivaled demand for your service or product. There are countless examples of businesses that utilize this velvet rope to entice people.

Elon Musk & Team are Brilliant!

August 11th, 2015 Posted by Business Development, Tools and Technology No Comment yet


I’m not much of a car guy.

I’m not much of a technology guy either.

Elon Musk and Tesla Motors first caught my eye when I put solar panels on my roof and dropped my electricity bill from $400 to $75 a month. It only seemed fitting that I use these savings to buy something electric. Three years ago the electric car market was not very stylish and not much has changed since. That is except for the Tesla Motors Model S. This car was a first of its kind and immediately drew my attention, but I was hesitant to purchase it and questions began to cloud my conscience. Was I insane to put a deposit down on a car that was only in prototype? Would it be a disaster like the soon to find out Fisker Karma? Would I have range anxiety if I ventured out of So Cal? Will my wife divorce me when she finds out I made a large financial decision without her okay? So many questions at the time, but three years later that same car has exceeded all previous expectations. My wife even likes the car.

What I do know is marketing!

Since I was born, I have been figuring out ways to profitably market my ideas. Elon Musk hit the nail on the head when he said that marketing is all about relationships. Word of mouth goes back to the beginning of time as the key way people are motivated to buy. Through Tesla’s next-level technology and superior experience, Musk created a very powerful network of affluent mouths and soon Tesla cars were spreading across the nation like wildfire. Other automobile manufacturers start at the affordable level and spend lots of money to promote but end up with mixed results. Tesla, on the other hand, built the high end vehicles first and let the outstanding experience do the talking. Now Elon is taking it a step further to reward the Model S owners through an opportunity to promote that experience to their family, friends, and colleagues with $1,000 going to the buyer and $1,000 going to the Tesla bird dog.How cool is this? Click to start the process of buying your Tesla online with $1,000 in savings going to the new buyer. No aggressive auto salespeople! No more stinky gasoline stations! Go into the diamond lane by yourself! Design it exactly the way you want it! Not to mention you will love every minute behind the wheel!At Omnibeat we love marketing and technology to help our clients promote their products and services. I can’t help but applaud what Elon and the Tesla Motors team have done to break the mold in the car market while simultaneously promoting green technology. If you are thinking about getting a Telsa, give me a call at (562) 881-6000 to take mine for a spin.

Cheers, JZ

Laura Bromlow Opens Law Firm with Dynamic Website

May 19th, 2015 Posted by Business Development, Experts No Comment yet

Omnibeat is very proud of Laura Bromlow of Bromlow Law to be setting up her own Law Firm to help people who really need it.

UBER Rocks and Keeps Me Safe!

May 3rd, 2015 Posted by Tools and Technology No Comment yet

I’ve been using Uber for the last several years on and off. Uber has some obvious pluses over a taxi or other service that I have experienced first hand.

Lawpreneur Radio Show – Digital Marketing Solutions for Lawyers

April 20th, 2015 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

MirandaMcCroskeyI’m very excited to have had the opportunity recently to be interviewed on the Lawpreneur Radio Show. The Lawpreneur Radio Show is hosted by Miranda McCroskey, a criminal defense attorney who is helping fellow law professionals to become more successful. She does this by bringing together experts and providers to the law field, helping attorneys gather needed information and resources that will take their practice to the next level. They show you how to “Hang Out Your Shingle!” In the interview, I discuss the opportunities for lawyers to take advantage of digital marketing. They are often overlooked, especially in this day and age as it is changing so rapidly; we are all looking for better ways to highlight our brand and services online. Please listen to the podcast to hear the full interview. The podcast interview is also on iTunes.We welcome any questions or inquiries as to how we can further help in detail.

Thank you,


John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Facebook Success – Rubber Hitting the Road

March 31st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

As Digital Marketing specialists, we are often asked how can advertising in places like Facebook really make a difference and bring a solid return on investment. In this case with Parkers Lighthouse & Queensview Steakhouse, it was a rather simple campaign to create awareness. We asked a simple question to fans and friends which gave them an opportunity to win a $50 gift card. The concept was to post the promotion of a $50 gift card and ask them to “like” Parkers Lighthouse & Queensview Steakhouse if they hadn’t already, to “like” and “share” the post, and to comment if they preferred surf or turf. A winner was randomly selected and given a $50 gift card. This was relatively simple and tremendously effective.

The results came in and over 10,000 people were reached by the post. The post received more than 300 likes, 137 shares and 105 comments. It turned out to be pretty much 50/50 on surf or turf with many comments suggesting it is best to enjoy both at the same time!

Facebook Success 1

The result and follow-up: The winner from the Long Beach area took a photograph of her food she was enjoying while using her $50 gift card from Parkers Lighthouse and posted it on Facebook. It really did turn out to be a great win-win situation. It depends upon the industry and the goals of the company; but, Facebook can be a valuable tool to harness the followers of a company and to promote something in a way that with small outlay can have a much bigger return and reward in the long run. We’re excited to share this example with you and would be glad to assist in any way to help you have a similar success in your business.

Facebook Success 2



John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Email Campaigns That Can Really Work!

March 16th, 2015 Posted by Business Development, How To No Comment yet

Email campaigns are a great way to reach out to your prospects/clients and a draw them back to your website to take an action. You reap what you so, email campaigns generate business in the long run.

Blog Paralyzation

March 2nd, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Blog ParalyzationIt seems like the mention of a blog puts business owners in a very awkward position. Blog writing is a task they don’t really want to tackle and they aren’t sure where to start. They are often unsure if their ideas are good enough; therefore, they end up completely paralyzed. As members of the Digital Marketing industry, we believe that content is king. The best leaders in a field/industry put together content that is then published to showcase their expertise while providing helpful information to clients and prospects. The paralyzation occurs when the leader’s ideas are whizzing around in their head but never end up formulated into a published blog article. We even experience this here at Omnibeat. You would think the cobbler’s kids should have shoes but sometimes we are also paralyzed when it comes to content development. I am now exercising new techniques that I am also passing on to our clients. These techniques provide solutions by allowing them to be creative, to have fun, and to publish good content that people will truly appreciate. Hopefully it will drive readers, and prospects, to feel more confident working with an expert in the industry.

My tips for releasing your blog paralyzation:

  1. Keep it simple. Put together the general ideas floating around in your head and categorize them by topic category. This could be industry/business related, techniques you utilize, community relations, human interest stories and the fun that your team has while serving your customers. The variety of content is paramount in making your blog interesting. In this day and age, less is often more. Blogs do not need to be 1,000 or even 500 words. These articles need to get the point across as concisely as possible so they are not boring or distracting to the busy reader.
  2. Do not make the development of the blog too difficult for yourself. At the moment, I am speaking this blog into my phones voice recorder so that it can be transcribed and edited by my good buddy and partner, Nate. His fingers work at 10x the speed of mine on the keyboard so it not only is mocked up more quickly, it allows his ideas to be infused into the article before I formulate supporting pictures, video, links or other components for publication. The blog ideas are ping-ponged back and forth until ready to publish.
  3. Lastly, utilize a service, like Omnibeat, to help you with your blog. Once you have developed an idea and the written text with photographic or video components, hand this over to a professional to manage the layout of the blog as well as posting and linking other places such as an email blast or on LinkedIn page/groups you are engaged within or other social media platforms. This ensures the background aspects of the blog posting process are optimized.

With these three tips, I hope you will find the blog writing and publishing process much less paralyzing.



John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

WordPress and Impressive New Themes

January 27th, 2015 Posted by Business Development, Experts, Tools and Technology No Comment yet

New “one pager” themes for WordPress websites are impressive and provide a responsive feel on any device. Make your website stand out!

LinkedIn Profile Makeover – What Makes a LinkedIn Profile Powerful?

January 21st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Your LinkedIn profile is your career future. It is who you are, how you help people and why you deserve to be noticed.

Digital Marketing Solution

January 14th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Digital-Marketing-Solution-ImagenewAt Omnibeat we have made a couple of major shifts in the way that we service our clients through the years. The first one being that we initially thought that we could teach business leaders how to handle their online social media and content. In reality, they just won’t do it. Business owners are too busy running their business and are not going to learn, utilize and be consistent with utilizing social media strategies. With this we decided that instead of helping them to “catch the wave,” that we would “surf the wave” for them. This allows us showcase the client’s business with more consistency while building results and showing the client on a monthly basis how things are moving forward. The proper use of analytics allows us see how to steer the ship in the proper direction.

Digital-Marketing-Solution-Image-2-300x101The second realization was that we needed to offer more services than just social media. When a business is short on Social Media, they are typically weak on their website and other online presence aspects. A Digital Marketing Plan becomes a foundation that fully outlines all of the online marketing goals and tactics we will implement. This often includes an outstanding website with proper SEO, a blog, email marketing campaigns, updated online listings and then social media to enhance the more complete digital marketing strategy. This is work and is really exciting to be able to offer more services. This allows us to satisfy more professional services clients by ensuring their online presence provides positive credibility that matches their work and public persona.

If you are interested in having us review your online presence we would be happy to do so. Our review will provide you insight regarding your current situation and opportunities for improvement. Call us at 562-394-7090 or use our Contact Us form to request your company review.

Thank you,


John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.

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