Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site. So in the end there really is no reason not to create content, but, let’s face it, developing content is no easy task. Producing weekly blogs can become strenuous at times when we hit writer’s blocks, but over the years we’ve learned a few tips that help us develop our content.
Check out the tips below:
1) Develop a Content Calendar and Library
A content calendar and content library is something we have been using for years now. A content library allows us to queue ideas for future blogs because then we can sit and brainstorm for an hour and have ideas for months. A content calendar then lets us organize these ideas and plan the dates that we will have the blogs finished and finally published.
2) Think About Your Audience
You should not simply be writing content to write content – for every company you must analyze your audience and write to such audience accordingly. In terms of Omnibeat, we center our articles around social media and other online marketing tips, such as this blog. Tailoring your content to fit your audience will allow you to get more positive feedback and better results.
3) Follow Your Results
Every company should be tracking the statistics and results of everything they put out and content is no different. You should monitor the traffic of your content and see which content receives the most hits. Doing this may let you put together a trend and get a better read on your audience; thus, allowing you to better tailor your content towards your audience leading to better results.
4) Write About Trending Topics
You may notice that we often switch up from our regular content and produce content that is relevant to the specific time and date, such as topics like Pokémon Go and the Olympics in the past. We write about topics like these because it can be a nice break from the informative content we typically produce, and people are more likely to read content that is trending. Writing about content that is trending can help keep your audience interested in your content and possibly gain additional traffic, as more individuals stumble upon your content.
5) Do the Small Things
Everything in your blog or content piece is important from the formatting to the headline to the pictures. These are the three key small things we recommend you focus on: headline, formatting, and pictures. Headlines catch the audience’s attention while pictures keep the audience engaged. Formatting is also important because you want to make sure your content is easy to read and not overwhelming. Most people focus on the body of the content and forget about the small things, when in fact headlines and photos can be the distinguishing elements of your content.
As we said, creating content is a decision, but there is really no reason not to. Some may be intimidated by the idea of creating content yet it really is easier than it seems. If your business stays focused and organized then you can easily create content whether it be weekly, bimonthly, or monthly. If you have any questions about getting started creating content or how to improve your content, then respond to this email and we’ll be more than happy to help!
Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.
Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.