Picture Your Brand as a Person

If you want to humanize your brand then you need to start by picturing your brand with a human personality. This may seem odd, but it is much easier to assign a personality and specific traits to a person than it is to a logo or company name. By thinking about your brand as a person you can think about the traits that define that person and decide upon the actions that such person would take. Once you imagine a personality for your brand you can easily begin using this mentality to humanize your brand and define it in the way you desire. Picturing your brand as a person may seem strange, but once you sit down and decide upon the person you want your brand to be, then you can easily begin manipulating your company’s actions and logos to fit that personality and truly humanize your brand.

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To most people, texting is more convenient than emailing, but we email anyways because it’s more professional, easier to attach files, and you’re able to find messages easily. Business messaging combines the key features of these two providing quick, simple communication like texts and the file sharing of emails, while preventing you from having to follow long email chains and deal with junk mail. It is because of this effectiveness and accessibility that so many businesses are turning towards team messaging platforms. We’ve provided a few popular team messaging platforms which you can check out if you find your business having trouble or wasting time communicating.

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When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)