Dear Old Mom
Everybody has a mother and might have been searching to find out the date of that special Sunday this year known as Mother’s Day, or looking for brunch spots, or even a great gift idea. It turns out, some people even know how to punctuate Mother’s Day correctly. You see the term “Mother Day” earned 41.2 million search results, while “Mother’s Day” (with an apostrophe ‘s’) received just 5.4 million results. Though mothers are honored around the world in different ways, there are a few American traditions that I searched for the purpose of this blogpost.
Here is how Mother’s Day festivities were searched this May:
Search Words Search Results
“Mother Day” May 2017 41,200,000
“Mother’s Day” May 2017 5,490,000
“Mother’s Day Cards” May 2017 10,200,000
“Mother’s Day Gifts” May 2017 2,980,000
“Mother’s Day Brunch” May 2017 811,000
“Mother’s Day Flowers” May 2017 218,000
“Mother’s Day Spa” May 2017 119,000
“Mother’s Day Jewelry” May 2017 82,600
“Mother’s Day Sales” May 2017 65,000
Gifts outranked brunch, but cards outranked searches for gifts, flowers or spa days. The search for “Mother’s Day spa” landed among results for spa packages, spa days, etc.
There are plenty of Mother’s Day sales at boutiques and malls alike. Though I think the sales should be for luxury items to be bought BY mom (with gift cards from her children), the search results are for gifts to be bought FOR mom. But next year, be careful! There are some results that many moms would not like. For instance, this article on Fortune.com entitled “The Best Tech Gifts for Mom.” Yeesh! A FitBit seems like a hint if she doesn’t have one already or didn’t ask for one. Don’t you dare call a toaster or a vacuum a tech toy, either. Appreciation on Mother’s Day is shown better through gifts that she would also enjoy for Valentine’s Day, rather than gifts she might buy herself.
Fathers, however, are a little different. We’ll see you next month!
McCormick L.A. Public Relations