…And the Mail Goes to the Chimp
A few weeks ago, as our company was preparing to launch the newsletter you are currently reading, we ran into the dilemma of which email marketing provider to use—MailChimp or Constant Contact. Although there are also other reputable providers such as Aweber and iContact, we felt that that Constant Contact and MailChimp were better and fit the type of services we needed.
To our dismay, since it wasn’t physically possible to allow the two to settle the dispute in a no-holds-bar death match—let’s say UFC style—we had to do some research. After some time reading data and asking my old chum, Google, I found a somewhat consensus from the online community that agreed MailChimp was the way to go. Although there were naysayers and advocates for other companies, people like the Chimp better.
When choosing a company that will handle a vital aspect of your business such as email marketing, it is important to consider several things: cost, ease of use, social integration, and efficiency. Since they both are pretty similar when it comes to deliverability and reliance, I am going to exclude those facets.
In the long run, Constant Contact and MailChimp run around the same price. Their pricing seems virtually the same with the exception of very large companies with extensive emailing listings of 25,000+. In those instances, you would have to directly contact CC for pricing. For companies that are recently starting email marketing and have a small list of emails, MailChimp is cheaper. If you have fewer than 500 subscribers, then the free version of MailChimp is available. Although the free version limits users to 2,000 messages a month and brands a small MailChimp logo at the bottom of emails, this plan makes more sense for businesses that have very few subscribers. It saves money! Once your email list out grows the capacity of the free version, it would then make sense to consider pricing plans. In which case, MailChimp offers better prices for growing companies.
Ease of Use
MailChimp has a nice and simple interface for beginning users. The basic layout of their website and their templates allow for not-so-tech-savvy people to have a fighting chance. They provide a variety of templates available. However, if your company has a person who knows even a small bit about HTML, then your emails can be very customizable. For our newsletter, we easily translated what we wanted to reality. Constant Contact has been noted by many sources to be more difficult to use for novices.
Social Integration. Even their newest changes have been met with disparaging comments.
This battle swings in the favor of MailChimp. Currently, the social integration is similar, but MailChimp wins because it’s easier to use. Also, MailChimp users can add an app to their Facebook page that allows people to seamlessly sign up for newsletters and email lists. Constant Contact does this too but not quite as well or with as much fun. Last week, Constant Contact added a tool that makes it easier to manage events on Facebook.
Constant Contact does not work with Google Analytics. That, in itself, is a major problem. Although Constant Contact also uses its own analytics, Google Analytics is more robust because it also shows website analytics.
With all of this said, I would like to clearly state that I am in no way affiliated or work with MailChimp. From experience with both of the services and thorough research, I have found that the chimp is better with the mail.
Feel free to use the comment section to express what you think of the matter or if you think any other provider deserves recognition.
Nelson Ta is the Content Editor and lead blogger for Omnibeat. As a social media enthusiast with a extensive background in writing, he strives to help businesses and people understand the latest trends in social media, technology, and marketing.