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How to Find Time for Social Media

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Do you have trouble finding time for Social Media?

Are you organized and able to complete the best tasks?

The most common complaint I hear from people is that they do not have enough time to handle all of their task and priorities, let alone their social media sites.  At the Social Media conference held in Long Beach a few weeks back, most of the questions asked by the audience regarded this matter.  The speaker, Social Media expert and coach, Frank J. Kenny, told the crowd that there was no easy answer to the question.  His personal philosophy consisted of getting up an hour early to handle all of the Social Media needs. Use that time to posts some great things on your Twitter or reply to comments and posts.

Although this may take more effort than many are willing to exert, it is all worth it.  By creating a connection with customers, small business can do what no big brand can every truly do–build trust through interaction.  Getting up early and consistently posting great content, as will be mentioned in the video below, must become a habit.  Frank mentions in my interview with him that people “are creatures of habit.” By creating a consistency or rather a morning ritual, we help ourselves become accustomed to checking our social media and other sites.

Here are the two Frank Kenny interviews mentioned:

In this first interview, John is interviewing Frank in the perspective of Omnibeat.

In this second clip, John is putting on his other hat.  As well as being the founder of Omnibeat, he is also the owner of the very successful Sunset Designers & Builders.

Creating a Morning Ritual & Activities Log

The things we do in our life, even if we don’t like them, are ingrained in our system because of habit.  We brush our teeth every day because our mom’s yelled at us endlessly when we were younger.  Like anything else, Social Media and any other tasks must become part of our habit for us to consistently complete them.

Part of my morning ritual is to print out my daily Google calendar and look at things more as activities than time. I circle the big rocks and make sure I can get them in the jar. This is when I look at the time for each activity and change the arrangement if needed. By understanding the importance of each activity, I can appropriate my time accordingly.

As I go through the day, I cross off the activities that are complete. If I don’t get to something then I decide when to reschedule or delegate or realize it was an unimportant activity. Sometimes when I know I have a big day ahead of me I start this ritual the night before so I can start to feel comfortable or know I need to make some changes with the activities for the next day, so I’m able to get a good night’s sleep.

Another tool that has helped me organize my priories is this feature on Chrome that allows selected tabs to open when I start my browser. The first thing you should do is download Google Chrome if you haven’t already.  It is the best web browser.  Once you have done that, its time to help you set up your morning ritual.

This is how you get Chrome to open up tabs automatically once the browser opens.

1#: Go to the Wrench at the upper right hand corner and click on it.

2#: Scroll down and selct the options tab

3#: Once you click on the options tab, the following screen should appear:

Under the Start Up tab, you should see the words “Open the following pages.”  As you can see, I have all several pages that I open at start up.  This forces me to check all of these items.  I have all my Social Media sites and a few blogs I read.  This helps me stay organized and create a ritual.


John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.

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