Posts in Tools and Technology

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Flashback to Pre-Internet

February 14th, 2017 Posted by Development, How To, Tools and Technology No Comment yet

The Cost of the Internet on Our Everyday Lives

Do you remember the days of pre-internet? The days when you had to look something up in an encyclopedia rather than simply typing it into Google. We can all agree the Internet has changed our lives for the better; however, there are a few things we miss about the times before the Internet and we will talk about our favorites in this blog.

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email drafting

Email Campaigns That Work

February 8th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.

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Facebook Active Users - Statista

Socialnomics 2017

January 18th, 2017 Posted by Experts, Tools and Technology No Comment yet

If you have visited the Omnibeat website before then you have likely seen the Socialnomics video on the homepage. We have this video embedded into our site because we found the information to be interesting but also important. The statistics this video shows conveys the developing technological presence in the world and really emphasizes how important it is to have an online presence.

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Dental Technology

Same-Day Dentistry with Digital CAD-CAM Technology

December 13th, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site.

We wanted to highlight a great content piece from our client Emery & Emery DDS who recently shared their latest dentistry technology. Learn more about Digital CAD-CAM Technology from Dr. Alyson and Dr. Doug at http://www.emerydds.com/wordpress/2016/11/09/same-day-dentistry-digital-cad-cam-technology/.

 

Headshot-Nate-TrimmerNate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.

Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.

Creating Content

5 Tips for Creating Content

November 16th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site. So in the end there really is no reason not to create content, but, let’s face it, developing content is no easy task. Producing weekly blogs can become strenuous at times when we hit writer’s blocks, but over the years we’ve learned a few tips that help us develop our content.

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vote

How will the Presidential Election be Affected by Social Media?

November 7th, 2016 Posted by Tools and Technology 1 comment

Over the course of American history, we have seen how advancements in technology have affected presidential elections. One historic instance of technology influencing politics came through Richard Nixon’s Checkers Speech of the SO’s – Nixon used primetime television to appeal to the American people and gain their support. Technology now dominates every aspect of our lives and we are seeing technology’s presence in this presidential election more than ever. In this post, we will discuss the various ways technology is impacting this election and how the candidates are using different technologies to promote their campaigns.

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cyberbullying

Cyberbullying? I’ve Heard the Term, What Is It Exactly?

November 1st, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

“Cyberbullying” is when a child is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child using the Internet, interactive and digital technologies or mobile phones. Examples of cyberbullying include mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles.

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Video Projection

Video Over Reading

October 6th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Back in the day, you used to get your daily share of news via this thing called the newspaper. Whereas, kids being born these days will probably never hear of this mythical “newspaper.” The invention of the internet has nearly killed off the newspaper as the newspaper workforce has shrunken 39% in 20 years and ad revenue has been reduced by more than half. However, newspapers aren’t the only thing disappearing from news – rather, the entire word is. As people grow more consumed, they want to spend less time reading and want to get a short, concise summary instead. This is where video comes in. Whether it be on the TV or via Youtube, video is the perfect way to instantly get a story across without losing an audience’s attention.

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Social Attorney

Instagram for Lawyers

September 10th, 2016 Posted by Experts, Tools and Technology No Comment yet

A lawyer is one of the 50 most popular jobs in America with around half a million people estimated to be a working law professional. A lawyer will always be in demand by a client and a lawyer will always be available – the only problem is linking the two. Social media is a great place for lawyers to advertise as many people will stumble across a lawyer’s ad and simultaneously have a need for assistance. We believe that Instagram is an ideal location for lawyers to market their service and, if used correctly, can greatly benefit a lawyer and his or her business.

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lawyer scale

Pinterest for Lawyers

September 6th, 2016 Posted by Development, Experts, Tools and Technology No Comment yet

A lawyer is one of the more popular and demanded professions in the world. Marketing as a lawyer is no easy task as you have no specific product you are pushing, but rather a service. This is why we welcome any possible marketing tactics for lawyers and we think we discovered a new one: Pinterest. Pinterest is a massively popular social media site home to 100 million active users. Pinterest is a web and mobile application that allows users to upload, share, and save images known as pins. Pinterest is unique from other social media sites as it promotes online shopping and business like no other with 93% of Pinners having shopped online in the past 6 months. However, it should be said that 85% of Pinterest users are female so the site should probably only be used if you are targeting a female audience.

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Website Connection

7 Critical Elements For Your Website

August 30th, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

A homepage is the most important element of any website. Your homepage will either make or break the deal as viewers will decide within seconds if they want to continue exploring or leave your website. Good content on your homepage is crucial because that is the initial place search engine algorithms look for keywords to help your site be searched properly. Developing the perfect homepage seems like a scary thought, but it can actually be a very easy process if you follow a few simple steps and include these 7 crucial elements.

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Google

What’s New with Google

August 23rd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Do you remember the days when Google was simply a search engine? The company that Larry Page and Sergey Bin first founded in 1998 has since evolved into one of the world’s most dominant companies. But how exactly did Google come to this point? In this blog we’ll cover Google’s timeline and evolution over the years and look into some of the most profound steps Google has taken to date.

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Olympic Swimmer

Technology Improves Olympic Swimming

August 16th, 2016 Posted by Experts, Tools and Technology No Comment yet

Michael Phelps is an amazing athlete and clearly has a physical advantage with his height, wingspan, and double jointedness, but he would not be where he is today without the advancements in technology. Technology has allowed not only swimmers, but all Olympic athletes to get a slight advantage in comparison to the past. Before the use of technology, money had little to no impact on the Olympics, but now you must be able to pay to train and get technological advantages if you want to have a fair chance at winning. In this article we will focus on how technology has impacted debatably the biggest summer Olympic event – swimming.

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Smartsheet

Get Smart with Smartsheet

August 2nd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Smartsheet is a program similar to Excel that allows management and collaboration on spreadsheets via the cloud. Smartsheet is an upgrade from Excel as its range of features improve the usability of spreadsheets and really take spreadsheets to the next level. Smartsheet uses smarter columns and smarter rows to allow better visibility and communication. You can share the spreadsheet with an unlimited number of people for free and it can be accessed on any device. Smartsheet has won a variety of awards and is used by a wide range of companies from small companies to Fortune 500’s. We’ll cover the 3 key components of Smartsheet that truly make it superior to Excel or any other spreadsheet program.

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Pikachu

Pikachu 4 President – Pokémon Go Growing Daily

July 27th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

If you haven’t heard about Pokémon Go by now, then you must be living under a rock. The app became the largest mobile game in US history with 21 million daily users in the first week and caused Nintendo’s share prices to jump 70 percent. Everywhere you go you can see people, young and not so young, walking around like lifeless, cell-phone-equipped zombies.

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typewriter

Get in Touch with Business Messaging

July 20th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

To most people, texting is more convenient than emailing, but we email anyways because it’s more professional, easier to attach files, and you’re able to find messages easily. Business messaging combines the key features of these two providing quick, simple communication like texts and the file sharing of emails, while preventing you from having to follow long email chains and deal with junk mail. It is because of this effectiveness and accessibility that so many businesses are turning towards team messaging platforms. We’ve provided a few popular team messaging platforms which you can check out if you find your business having trouble or wasting time communicating.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Online Meetings

Optimizing Online Meetings for Success

June 29th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

It’s the 21st century, technology dominates all aspects of business and everyone has a smartphone, so why meet up when you can just have a meeting from your office? Online meetings are a great tool to better business efficiency and there is a reason almost every large company has adopted this practice. Thus, it is important you are familiar with various online meeting platforms, so that you can seize an opportunity when presented and present yourself as a knowledgeable business professional.

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Snapchat, the Beauty Behind Your Business

June 4th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

What is Snapchat?

Snapchat is one of the fastest growing social media apps as it has 100 million daily users despite only launching in 2011. Snapchat is exclusive to the mobile and tablet app available through the app store and android store, and there is an average of 400 million snaps sent on the app daily. With that being said, Snapchat – similar to Instagram – is a social media site mostly used by millennials and younger groups. Thus, Snapchat is ideal for companies targeting a younger audience, but can be beneficial to any business looking to get ahead and gain an edge via social media.

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The Ever Changing Face of Facebook

March 24th, 2016 Posted by Business Development, Tools and Technology No Comment yet

From the humble beginnings of Mark Zuckerberg with a simple idea to connect college students to then the entire world, things have been changing rapidly. I got started relatively early as a way to keep an eye on our kids who really weren’t savvy for Myspace. I didn’t have much interest at first but quickly realized it was an amazing way to stay connected. (more…)

Test Your Social Media Acumen

March 16th, 2016 Posted by Business Development, Tools and Technology No Comment yet

How well do you know social media? This short quiz will help you find out.

Spring Cleaning – How Do You Appear on Google Search?

March 2nd, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Don’t forget about your business and your online presence “Spring Cleaning” too. How do you appear on a Google Search? Is your business branding accurate and consistent?

Using YouTube to Market Your Business

February 17th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

We have four reasons to marketing your business on YouTube as well as four tips for implementing YouTube in your marketing efforts.

Use Social Media to Create a Buzz – The Velvet Rope

January 26th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

The velvet rope and thought of being excluded from this other realm causes what Social Media Consultant, Frank J. Kenny, calls an “insatiable want.” It causes an unrivaled demand for your service or product. There are countless examples of businesses that utilize this velvet rope to entice people.

Technology Over Reading

September 15th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Reading the newspaper used to be a daily habit in many households, but over time people have stopped reading the newspaper and sales have plunged.

Elon Musk & Team are Brilliant!

August 11th, 2015 Posted by Business Development, Tools and Technology No Comment yet

models

I’m not much of a car guy.

I’m not much of a technology guy either.

Elon Musk and Tesla Motors first caught my eye when I put solar panels on my roof and dropped my electricity bill from $400 to $75 a month. It only seemed fitting that I use these savings to buy something electric. Three years ago the electric car market was not very stylish and not much has changed since. That is except for the Tesla Motors Model S. This car was a first of its kind and immediately drew my attention, but I was hesitant to purchase it and questions began to cloud my conscience. Was I insane to put a deposit down on a car that was only in prototype? Would it be a disaster like the soon to find out Fisker Karma? Would I have range anxiety if I ventured out of So Cal? Will my wife divorce me when she finds out I made a large financial decision without her okay? So many questions at the time, but three years later that same car has exceeded all previous expectations. My wife even likes the car.

What I do know is marketing!

Since I was born, I have been figuring out ways to profitably market my ideas. Elon Musk hit the nail on the head when he said that marketing is all about relationships. Word of mouth goes back to the beginning of time as the key way people are motivated to buy. Through Tesla’s next-level technology and superior experience, Musk created a very powerful network of affluent mouths and soon Tesla cars were spreading across the nation like wildfire. Other automobile manufacturers start at the affordable level and spend lots of money to promote but end up with mixed results. Tesla, on the other hand, built the high end vehicles first and let the outstanding experience do the talking. Now Elon is taking it a step further to reward the Model S owners through an opportunity to promote that experience to their family, friends, and colleagues with $1,000 going to the buyer and $1,000 going to the Tesla bird dog.How cool is this? Click http://ts.la/john1020 to start the process of buying your Tesla online with $1,000 in savings going to the new buyer. No aggressive auto salespeople! No more stinky gasoline stations! Go into the diamond lane by yourself! Design it exactly the way you want it! Not to mention you will love every minute behind the wheel!At Omnibeat we love marketing and technology to help our clients promote their products and services. I can’t help but applaud what Elon and the Tesla Motors team have done to break the mold in the car market while simultaneously promoting green technology. If you are thinking about getting a Telsa, give me a call at (562) 881-6000 to take mine for a spin.

Cheers, JZ

UBER Rocks and Keeps Me Safe!

May 3rd, 2015 Posted by Tools and Technology No Comment yet

I’ve been using Uber for the last several years on and off. Uber has some obvious pluses over a taxi or other service that I have experienced first hand.

Lawpreneur Radio Show – Digital Marketing Solutions for Lawyers

April 20th, 2015 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

MirandaMcCroskeyI’m very excited to have had the opportunity recently to be interviewed on the Lawpreneur Radio Show. The Lawpreneur Radio Show is hosted by Miranda McCroskey, a criminal defense attorney who is helping fellow law professionals to become more successful. She does this by bringing together experts and providers to the law field, helping attorneys gather needed information and resources that will take their practice to the next level. They show you how to “Hang Out Your Shingle!” In the interview, I discuss the opportunities for lawyers to take advantage of digital marketing. They are often overlooked, especially in this day and age as it is changing so rapidly; we are all looking for better ways to highlight our brand and services online. Please listen to the podcast to hear the full interview. The podcast interview is also on iTunes.We welcome any questions or inquiries as to how we can further help in detail.

Thank you,

JZ

John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Facebook Success – Rubber Hitting the Road

March 31st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

As Digital Marketing specialists, we are often asked how can advertising in places like Facebook really make a difference and bring a solid return on investment. In this case with Parkers Lighthouse & Queensview Steakhouse, it was a rather simple campaign to create awareness. We asked a simple question to fans and friends which gave them an opportunity to win a $50 gift card. The concept was to post the promotion of a $50 gift card and ask them to “like” Parkers Lighthouse & Queensview Steakhouse if they hadn’t already, to “like” and “share” the post, and to comment if they preferred surf or turf. A winner was randomly selected and given a $50 gift card. This was relatively simple and tremendously effective.

The results came in and over 10,000 people were reached by the post. The post received more than 300 likes, 137 shares and 105 comments. It turned out to be pretty much 50/50 on surf or turf with many comments suggesting it is best to enjoy both at the same time!

Facebook Success 1

The result and follow-up: The winner from the Long Beach area took a photograph of her food she was enjoying while using her $50 gift card from Parkers Lighthouse and posted it on Facebook. It really did turn out to be a great win-win situation. It depends upon the industry and the goals of the company; but, Facebook can be a valuable tool to harness the followers of a company and to promote something in a way that with small outlay can have a much bigger return and reward in the long run. We’re excited to share this example with you and would be glad to assist in any way to help you have a similar success in your business.

Facebook Success 2

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Blog Paralyzation

March 2nd, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Blog ParalyzationIt seems like the mention of a blog puts business owners in a very awkward position. Blog writing is a task they don’t really want to tackle and they aren’t sure where to start. They are often unsure if their ideas are good enough; therefore, they end up completely paralyzed. As members of the Digital Marketing industry, we believe that content is king. The best leaders in a field/industry put together content that is then published to showcase their expertise while providing helpful information to clients and prospects. The paralyzation occurs when the leader’s ideas are whizzing around in their head but never end up formulated into a published blog article. We even experience this here at Omnibeat. You would think the cobbler’s kids should have shoes but sometimes we are also paralyzed when it comes to content development. I am now exercising new techniques that I am also passing on to our clients. These techniques provide solutions by allowing them to be creative, to have fun, and to publish good content that people will truly appreciate. Hopefully it will drive readers, and prospects, to feel more confident working with an expert in the industry.

My tips for releasing your blog paralyzation:

  1. Keep it simple. Put together the general ideas floating around in your head and categorize them by topic category. This could be industry/business related, techniques you utilize, community relations, human interest stories and the fun that your team has while serving your customers. The variety of content is paramount in making your blog interesting. In this day and age, less is often more. Blogs do not need to be 1,000 or even 500 words. These articles need to get the point across as concisely as possible so they are not boring or distracting to the busy reader.
  2. Do not make the development of the blog too difficult for yourself. At the moment, I am speaking this blog into my phones voice recorder so that it can be transcribed and edited by my good buddy and partner, Nate. His fingers work at 10x the speed of mine on the keyboard so it not only is mocked up more quickly, it allows his ideas to be infused into the article before I formulate supporting pictures, video, links or other components for publication. The blog ideas are ping-ponged back and forth until ready to publish.
  3. Lastly, utilize a service, like Omnibeat, to help you with your blog. Once you have developed an idea and the written text with photographic or video components, hand this over to a professional to manage the layout of the blog as well as posting and linking other places such as an email blast or on LinkedIn page/groups you are engaged within or other social media platforms. This ensures the background aspects of the blog posting process are optimized.

With these three tips, I hope you will find the blog writing and publishing process much less paralyzing.

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

WordPress and Impressive New Themes

January 27th, 2015 Posted by Business Development, Experts, Tools and Technology No Comment yet

New “one pager” themes for WordPress websites are impressive and provide a responsive feel on any device. Make your website stand out!

LinkedIn Profile Makeover – What Makes a LinkedIn Profile Powerful?

January 21st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Your LinkedIn profile is your career future. It is who you are, how you help people and why you deserve to be noticed.

Digital Marketing Solution

January 14th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Digital-Marketing-Solution-ImagenewAt Omnibeat we have made a couple of major shifts in the way that we service our clients through the years. The first one being that we initially thought that we could teach business leaders how to handle their online social media and content. In reality, they just won’t do it. Business owners are too busy running their business and are not going to learn, utilize and be consistent with utilizing social media strategies. With this we decided that instead of helping them to “catch the wave,” that we would “surf the wave” for them. This allows us showcase the client’s business with more consistency while building results and showing the client on a monthly basis how things are moving forward. The proper use of analytics allows us see how to steer the ship in the proper direction.

Digital-Marketing-Solution-Image-2-300x101The second realization was that we needed to offer more services than just social media. When a business is short on Social Media, they are typically weak on their website and other online presence aspects. A Digital Marketing Plan becomes a foundation that fully outlines all of the online marketing goals and tactics we will implement. This often includes an outstanding website with proper SEO, a blog, email marketing campaigns, updated online listings and then social media to enhance the more complete digital marketing strategy. This is work and is really exciting to be able to offer more services. This allows us to satisfy more professional services clients by ensuring their online presence provides positive credibility that matches their work and public persona.

If you are interested in having us review your online presence we would be happy to do so. Our review will provide you insight regarding your current situation and opportunities for improvement. Call us at 562-394-7090 or use our Contact Us form to request your company review.

Thank you,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.

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