Posts in How To

content king

Why Content is King

July 5th, 2017 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Content is the most important thing on your website – it’s that simple. Your website can be the most visually appealing or the most technologically advanced, but none of it will matter if you have poor content. There is a reason why the New York Times and Wall Street Journal remain popular despite the emergence of new news sites: it is because they place a high value on keeping quality content and customers recognize this. The same idea applies for businesses and websites and that is why we are devoting this blog to talking about how to create and maintain quality content.

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ROI3

How to Determine ROI

June 21st, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

Return on investment (ROI) is easy to calculate as it equals return minus investment divided by investment; however, finding the values of each of these numbers is much more difficult. In truth, there is almost no way to determine your exact return on investment, but in this blog we will be discussing ways in which you can roughly determine how effective your investments are. These estimations will allow you to determine what marketing strategies work best for your business, and you can then tailor your marketing plan to match these results and optimize efficiency.

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Facebook Pages We Love

June 16th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

As a marketing based company, we always like to take inspiration from other companies displaying excellent marketing techniques. One of the most unique ways to market your business is through Facebook, and that is why we are creating a shortlist of a few Facebook pages we love. We share these pages not just to show a few cool Facebook pages, but rather to hopefully inspire your business and your quest to market via Facebook.

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YouTube Channel

Branding Your YouTube Channel

May 24th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

A YouTube channel can be a great way to develop and publish visual content for your business. We have spoken in the past about the rise in video over reading and the importance of visual content, and we believe YouTube is the perfect way to do this. YouTube videos can be aimed at promoting your business or can rather just be informational and be posted to assist your customers; regardless of their purpose, it is important that you brand your YouTube videos and channel. In this blog, we will discuss why every business should brand their YouTube channel and the benefits branding can bring to both your videos and your business.

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How Well Do You Know Your Customers?

May 10th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

How well do you know your customers – it’s a question every company should ask itself from time to time. Customers determine your company’s success and a business needs to know what their customers desire if it is to succeed. In the past, we have talked about the ideal client, which was the idea of determining your company’s ideal client with certain characteristics that fit your business style, and this idea is somewhat similar. However, a company’s client base is not entirely composed of ideal clients and thus a company must know its clients in general if the business is to succeed.

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social rubiks

How to Develop a Social Media Strategy

May 3rd, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Kickstart Your Social Media Campaign

Social media can be an easy yet useful tool for marketing your business. Some businesses are intimidated by the volume of posts on social media and assume that social media campaigns take a lot of work, but this is not true. In this blog we will talk about what is necessary in setting up a successful social media strategy, and show you just how easy it can be. Upon reading this blog, you will see that a social media campaign can be easily accomplished by planning ahead and following your results.

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Twitter Hashtag

Using Twitter at Events

March 22nd, 2017 Posted by Experts, How To, Tools and Technology No Comment yet

Events can be a great way to learn new ideas to help grow your business, as well as a great opportunity to meet other like-minded individuals. However, the problem often is that it is nearly impossible to talk to everyone at a single event and you may often miss out on meeting people that could help you and your business. This is where Twitter is helpful. Twitter can help you interact with a larger range of people and can help draw other users to your Twitter profile and business. In this blog, we will be talking about how to effectively use Twitter at events to optimize success and interaction. (more…)

mail

Flashback to Pre-Internet

February 14th, 2017 Posted by Development, How To, Tools and Technology No Comment yet

The Cost of the Internet on Our Everyday Lives

Do you remember the days of pre-internet? The days when you had to look something up in an encyclopedia rather than simply typing it into Google. We can all agree the Internet has changed our lives for the better; however, there are a few things we miss about the times before the Internet and we will talk about our favorites in this blog.

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email drafting

Email Campaigns That Work

February 8th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.

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Thanks

The Importance of Gratitude in Online Marketing

January 25th, 2017 Posted by Business Development, How To No Comment yet

Gratitude is an important trait for everyone to have. When someone opens a door for us we say, “Thank You” and the same should be done with online marketing. Oftentimes, we are all grateful for our customers and followers but we often forget to thank them and show how much they mean to us. This blog is meant to encourage everyone to show gratitude through online marketing. In showing gratitude, you can easily make your customers or clients happier, and this should be every company’s ultimate goal: to satisfy customers.

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Digital Marketing Logos

Planning to Succeed in the Digital Age? A Digital Marketing Plan is Essential

November 30th, 2016 Posted by Business Development, Experts, How To No Comment yet

Where do I go from here? Whether the business is a brand new one-person firm and needs to build a customer base, or employs several hundred people and needs to re-build after stagnating over the past three to five years, this is the question every business owner needs to ask.

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Creating Content

5 Tips for Creating Content

November 16th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site. So in the end there really is no reason not to create content, but, let’s face it, developing content is no easy task. Producing weekly blogs can become strenuous at times when we hit writer’s blocks, but over the years we’ve learned a few tips that help us develop our content.

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cyberbullying

Cyberbullying? I’ve Heard the Term, What Is It Exactly?

November 1st, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

“Cyberbullying” is when a child is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child using the Internet, interactive and digital technologies or mobile phones. Examples of cyberbullying include mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles.

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Video Projection

Video Over Reading

October 6th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Back in the day, you used to get your daily share of news via this thing called the newspaper. Whereas, kids being born these days will probably never hear of this mythical “newspaper.” The invention of the internet has nearly killed off the newspaper as the newspaper workforce has shrunken 39% in 20 years and ad revenue has been reduced by more than half. However, newspapers aren’t the only thing disappearing from news – rather, the entire word is. As people grow more consumed, they want to spend less time reading and want to get a short, concise summary instead. This is where video comes in. Whether it be on the TV or via Youtube, video is the perfect way to instantly get a story across without losing an audience’s attention.

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Web Traffic

Tips for Driving Traffic to Your Website

September 28th, 2016 Posted by Business Development, Experts, How To No Comment yet

What’s the point of having a website if nobody is landing on it? Let’s face it: almost nobody makes a website just for personal gain – people make websites for others to use. Google wasn’t created so Larry Page and Sergey Brin could find information on the web easier; no, it was created to improve the quality of search engines and help others search the web more effectively. If you’re a company you build a website to make money, and there’s only one way to do that: through others visiting your site. Thus, if you want to be successful and make the most of your website then you should read the tips below on how to increase traffic to your website.

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Blog as the Expert in your Field

September 21st, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

If your business does not currently have a frequent blog then you are missing out. To some, blogs may seem pointless and a waste of time, but, in truth, a blog should be an essential part to any company website due to its various benefits. What benefits you ask? Well for one blogging helps drive traffic to your website as a base of 20-50 articles will increase traffic by about 30%. In addition, blogging improves SEO as companies with blogs get 97% more inbound links and 434% more indexed pages. The numbers don’t lie. Blogging is a small, easy thing that yields massive results, so there really is no reason not to blog. Now, keep reading and we’ll share some tips we’ve learned on how to make your blog enjoyable and successful.

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Website Connection

7 Critical Elements For Your Website

August 30th, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

A homepage is the most important element of any website. Your homepage will either make or break the deal as viewers will decide within seconds if they want to continue exploring or leave your website. Good content on your homepage is crucial because that is the initial place search engine algorithms look for keywords to help your site be searched properly. Developing the perfect homepage seems like a scary thought, but it can actually be a very easy process if you follow a few simple steps and include these 7 crucial elements.

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Ideal Client

Identifying Your Ideal Client

August 9th, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

Some customers are better than others – it’s as simple as that. In business, you find that dealing with certain demographics and types of people can be much more beneficial than dealing with certain other groups. As a business, you should be self-aware of these discrepancies in customer gratitude because it will allow you to identify your ideal client. An ideal client is a client that has various aspects causing them to be the perfect fit for the service your business is providing. The following will cover how to identify your ideal client and use this information to boost your business.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Podcast on Phone

Six Tips for Your Podcast Appearance

July 6th, 2016 Posted by Business Development, Experts, Guest Posts, How To No Comment yet

If you have ever listened to an interview style podcast you may have noticed when the guest is prepared and when they are not as prepared. In this article, Leslie Smith provides six tips to make the most of your podcast appearance.

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Snapchat, the Beauty Behind Your Business

June 4th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

What is Snapchat?

Snapchat is one of the fastest growing social media apps as it has 100 million daily users despite only launching in 2011. Snapchat is exclusive to the mobile and tablet app available through the app store and android store, and there is an average of 400 million snaps sent on the app daily. With that being said, Snapchat – similar to Instagram – is a social media site mostly used by millennials and younger groups. Thus, Snapchat is ideal for companies targeting a younger audience, but can be beneficial to any business looking to get ahead and gain an edge via social media.

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Leveraging Instagram for Business

May 26th, 2016 Posted by Business Development, Experts, How To No Comment yet

OmniBlog - Instagram for Business - InstagramLogoInstagram is one of the largest social media sites with approximately 300 million active monthly users. Facebook purchased Instagram in 2012, but Instagram continues to grow under the social media giant as average engagement on Instagram has grown by 416 percent over two years. It has also gained 100 million new users over that same time period – a large number of those coming from an older audience. With that being said, Instagram continues to be dominated by the younger generation as 41% of users are between the ages 16 and 24. Thus, if you are mainly targeting an older generation than your time may be better spent on Facebook and SEO tactics, but if you are targeting a younger audience than Instagram is the perfect social media site for you.

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We ❤ Our Tax Refund! Now, What To Do With It…

May 14th, 2016 Posted by Experts, Guest Posts, How To No Comment yet

It is our pleasure to introduce you to a colleague, client, fellow ProVisor member and good friend, Evelyn Zohlen. We have asked Evelyn with her vast knowledge in many areas to be a guest blogger for Omnibeat. I always love her take on a difficult subject and ability to bring solutions into focus. She will be writing for us on a quarterly basis about poignant subjects.

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Why Would You Refer Your Competitor?

March 10th, 2016 Posted by Business Development, How To No Comment yet

Evelyn referred to us Mary Harris of Harris Financial Advisors Inc. who just so happens to also cater to helping ‘Women in Transition’ as well. In the financial advisory world both firms are very focused on who their Ideal Client is.

Spring Cleaning – How Do You Appear on Google Search?

March 2nd, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Don’t forget about your business and your online presence “Spring Cleaning” too. How do you appear on a Google Search? Is your business branding accurate and consistent?

Using YouTube to Market Your Business

February 17th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

We have four reasons to marketing your business on YouTube as well as four tips for implementing YouTube in your marketing efforts.

Facebook Helps Users Find Highly-Rated Local Businesses

February 3rd, 2016 Posted by Experts, How To No Comment yet

Customers can use Facebook’s Professional Services portal to find businesses in the their area based on keywords specific to the products or services they need. Or they can browse browse the top local business categories.

Use Social Media to Create a Buzz – The Velvet Rope

January 26th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

The velvet rope and thought of being excluded from this other realm causes what Social Media Consultant, Frank J. Kenny, calls an “insatiable want.” It causes an unrivaled demand for your service or product. There are countless examples of businesses that utilize this velvet rope to entice people.

Lawpreneur Radio Show – Digital Marketing Solutions for Lawyers

April 20th, 2015 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

MirandaMcCroskeyI’m very excited to have had the opportunity recently to be interviewed on the Lawpreneur Radio Show. The Lawpreneur Radio Show is hosted by Miranda McCroskey, a criminal defense attorney who is helping fellow law professionals to become more successful. She does this by bringing together experts and providers to the law field, helping attorneys gather needed information and resources that will take their practice to the next level. They show you how to “Hang Out Your Shingle!” In the interview, I discuss the opportunities for lawyers to take advantage of digital marketing. They are often overlooked, especially in this day and age as it is changing so rapidly; we are all looking for better ways to highlight our brand and services online. Please listen to the podcast to hear the full interview. The podcast interview is also on iTunes.We welcome any questions or inquiries as to how we can further help in detail.

Thank you,

JZ

John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Facebook Success – Rubber Hitting the Road

March 31st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

As Digital Marketing specialists, we are often asked how can advertising in places like Facebook really make a difference and bring a solid return on investment. In this case with Parkers Lighthouse & Queensview Steakhouse, it was a rather simple campaign to create awareness. We asked a simple question to fans and friends which gave them an opportunity to win a $50 gift card. The concept was to post the promotion of a $50 gift card and ask them to “like” Parkers Lighthouse & Queensview Steakhouse if they hadn’t already, to “like” and “share” the post, and to comment if they preferred surf or turf. A winner was randomly selected and given a $50 gift card. This was relatively simple and tremendously effective.

The results came in and over 10,000 people were reached by the post. The post received more than 300 likes, 137 shares and 105 comments. It turned out to be pretty much 50/50 on surf or turf with many comments suggesting it is best to enjoy both at the same time!

Facebook Success 1

The result and follow-up: The winner from the Long Beach area took a photograph of her food she was enjoying while using her $50 gift card from Parkers Lighthouse and posted it on Facebook. It really did turn out to be a great win-win situation. It depends upon the industry and the goals of the company; but, Facebook can be a valuable tool to harness the followers of a company and to promote something in a way that with small outlay can have a much bigger return and reward in the long run. We’re excited to share this example with you and would be glad to assist in any way to help you have a similar success in your business.

Facebook Success 2

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Email Campaigns That Can Really Work!

March 16th, 2015 Posted by Business Development, How To No Comment yet

Email campaigns are a great way to reach out to your prospects/clients and a draw them back to your website to take an action. You reap what you so, email campaigns generate business in the long run.

Blog Paralyzation

March 2nd, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Blog ParalyzationIt seems like the mention of a blog puts business owners in a very awkward position. Blog writing is a task they don’t really want to tackle and they aren’t sure where to start. They are often unsure if their ideas are good enough; therefore, they end up completely paralyzed. As members of the Digital Marketing industry, we believe that content is king. The best leaders in a field/industry put together content that is then published to showcase their expertise while providing helpful information to clients and prospects. The paralyzation occurs when the leader’s ideas are whizzing around in their head but never end up formulated into a published blog article. We even experience this here at Omnibeat. You would think the cobbler’s kids should have shoes but sometimes we are also paralyzed when it comes to content development. I am now exercising new techniques that I am also passing on to our clients. These techniques provide solutions by allowing them to be creative, to have fun, and to publish good content that people will truly appreciate. Hopefully it will drive readers, and prospects, to feel more confident working with an expert in the industry.

My tips for releasing your blog paralyzation:

  1. Keep it simple. Put together the general ideas floating around in your head and categorize them by topic category. This could be industry/business related, techniques you utilize, community relations, human interest stories and the fun that your team has while serving your customers. The variety of content is paramount in making your blog interesting. In this day and age, less is often more. Blogs do not need to be 1,000 or even 500 words. These articles need to get the point across as concisely as possible so they are not boring or distracting to the busy reader.
  2. Do not make the development of the blog too difficult for yourself. At the moment, I am speaking this blog into my phones voice recorder so that it can be transcribed and edited by my good buddy and partner, Nate. His fingers work at 10x the speed of mine on the keyboard so it not only is mocked up more quickly, it allows his ideas to be infused into the article before I formulate supporting pictures, video, links or other components for publication. The blog ideas are ping-ponged back and forth until ready to publish.
  3. Lastly, utilize a service, like Omnibeat, to help you with your blog. Once you have developed an idea and the written text with photographic or video components, hand this over to a professional to manage the layout of the blog as well as posting and linking other places such as an email blast or on LinkedIn page/groups you are engaged within or other social media platforms. This ensures the background aspects of the blog posting process are optimized.

With these three tips, I hope you will find the blog writing and publishing process much less paralyzing.

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

LinkedIn Profile Makeover – What Makes a LinkedIn Profile Powerful?

January 21st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Your LinkedIn profile is your career future. It is who you are, how you help people and why you deserve to be noticed.

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