Posts in Experts

content king

Why Content is King

July 5th, 2017 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Content is the most important thing on your website – it’s that simple. Your website can be the most visually appealing or the most technologically advanced, but none of it will matter if you have poor content. There is a reason why the New York Times and Wall Street Journal remain popular despite the emergence of new news sites: it is because they place a high value on keeping quality content and customers recognize this. The same idea applies for businesses and websites and that is why we are devoting this blog to talking about how to create and maintain quality content.

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Pokemon Go Quit

Pokémon Go, Where’d It Go?

June 8th, 2017 Posted by Experts, Tools and Technology No Comment yet

Do you remember Pokémon Go? The game came out exactly a year ago today, and it took the world by storm. Everywhere you went there were kids consumed by their phones trying to catch these Pokémon hidden throughout the real world. At one point the game had almost 30 million daily users with new headlines coming out about the game daily. However, now there are not even 5 million daily users and the app rarely gets a mainstream headline. So it begs the question: what happened? Well in this blog we’ll update you on what’s happening with Pokémon Go these days, and reveal some key takeaways we can all learn from the meteoric rise and fall of this app.

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One Page CRM

April 13th, 2017 Posted by Business Development, Experts, Tools and Technology No Comment yet

A CRM stands for Customer Relationship Management which is a term that refers to practices, strategies, and technologies that companies us to manage and analyze customer interactions and data – basically, it is a company’s way of managing current and future customers. Many CRM’s, like Salesforce, are far too robust and the user is often overwhelmed causing them not to embrace the program and lose clients. I was looking for a simple and effective CRM when I found and fell in love with OnePageCRM. OnePageCRM is a company offering a new, innovative way to simplify CRM and optimize efficiency. In this blog, we will discuss the benefits of OnePageCRM’s technology and discuss why OnePageCRM may be a good fit for you and your business.

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Twitter Hashtag

Using Twitter at Events

March 22nd, 2017 Posted by Experts, How To, Tools and Technology No Comment yet

Events can be a great way to learn new ideas to help grow your business, as well as a great opportunity to meet other like-minded individuals. However, the problem often is that it is nearly impossible to talk to everyone at a single event and you may often miss out on meeting people that could help you and your business. This is where Twitter is helpful. Twitter can help you interact with a larger range of people and can help draw other users to your Twitter profile and business. In this blog, we will be talking about how to effectively use Twitter at events to optimize success and interaction. (more…)

airplane

Inflight Wi-Fi, Commonplace in 2017

March 15th, 2017 Posted by Experts, Tools and Technology No Comment yet

Wireless Internet is now available on 83% of seats on U.S. airlines, up from about 74% last year, according to a study by Routehappy. (Delta Air Lines)

 

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Facebook Active Users - Statista

Socialnomics 2017

January 18th, 2017 Posted by Experts, Tools and Technology 1 comment

If you have visited the Omnibeat website before then you have likely seen the Socialnomics video on the homepage. We have this video embedded into our site because we found the information to be interesting but also important. The statistics this video shows conveys the developing technological presence in the world and really emphasizes how important it is to have an online presence.

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Google Duo

Mobile Video Calls Quick and Simple with Google Duo

December 20th, 2016 Posted by Business Development, Experts No Comment yet

Google recently updated its newest video calling app called Duo, and it’s the fastest and simplest video calling app I’ve seen. It uses your phone number as a unique identifier, and it will work on both iOS and Android.

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Dental Technology

Same-Day Dentistry with Digital CAD-CAM Technology

December 13th, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site.

We wanted to highlight a great content piece from our client Emery & Emery DDS who recently shared their latest dentistry technology. Learn more about Digital CAD-CAM Technology from Dr. Alyson and Dr. Doug at http://www.emerydds.com/wordpress/2016/11/09/same-day-dentistry-digital-cad-cam-technology/.

 

Headshot-Nate-TrimmerNate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.

Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.

Digital Marketing Logos

Planning to Succeed in the Digital Age? A Digital Marketing Plan is Essential

November 30th, 2016 Posted by Business Development, Experts, How To No Comment yet

Where do I go from here? Whether the business is a brand new one-person firm and needs to build a customer base, or employs several hundred people and needs to re-build after stagnating over the past three to five years, this is the question every business owner needs to ask.

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cyberbullying

Cyberbullying? I’ve Heard the Term, What Is It Exactly?

November 1st, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

“Cyberbullying” is when a child is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child using the Internet, interactive and digital technologies or mobile phones. Examples of cyberbullying include mean text messages or emails, rumors sent by email or posted on social networking sites, and embarrassing pictures, videos, websites, or fake profiles.

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Web Traffic

Tips for Driving Traffic to Your Website

September 28th, 2016 Posted by Business Development, Experts, How To No Comment yet

What’s the point of having a website if nobody is landing on it? Let’s face it: almost nobody makes a website just for personal gain – people make websites for others to use. Google wasn’t created so Larry Page and Sergey Brin could find information on the web easier; no, it was created to improve the quality of search engines and help others search the web more effectively. If you’re a company you build a website to make money, and there’s only one way to do that: through others visiting your site. Thus, if you want to be successful and make the most of your website then you should read the tips below on how to increase traffic to your website.

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Blog as the Expert in your Field

September 21st, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

If your business does not currently have a frequent blog then you are missing out. To some, blogs may seem pointless and a waste of time, but, in truth, a blog should be an essential part to any company website due to its various benefits. What benefits you ask? Well for one blogging helps drive traffic to your website as a base of 20-50 articles will increase traffic by about 30%. In addition, blogging improves SEO as companies with blogs get 97% more inbound links and 434% more indexed pages. The numbers don’t lie. Blogging is a small, easy thing that yields massive results, so there really is no reason not to blog. Now, keep reading and we’ll share some tips we’ve learned on how to make your blog enjoyable and successful.

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Social Attorney

Instagram for Lawyers

September 10th, 2016 Posted by Experts, Tools and Technology No Comment yet

A lawyer is one of the 50 most popular jobs in America with around half a million people estimated to be a working law professional. A lawyer will always be in demand by a client and a lawyer will always be available – the only problem is linking the two. Social media is a great place for lawyers to advertise as many people will stumble across a lawyer’s ad and simultaneously have a need for assistance. We believe that Instagram is an ideal location for lawyers to market their service and, if used correctly, can greatly benefit a lawyer and his or her business.

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lawyer scale

Pinterest for Lawyers

September 6th, 2016 Posted by Development, Experts, Tools and Technology No Comment yet

A lawyer is one of the more popular and demanded professions in the world. Marketing as a lawyer is no easy task as you have no specific product you are pushing, but rather a service. This is why we welcome any possible marketing tactics for lawyers and we think we discovered a new one: Pinterest. Pinterest is a massively popular social media site home to 100 million active users. Pinterest is a web and mobile application that allows users to upload, share, and save images known as pins. Pinterest is unique from other social media sites as it promotes online shopping and business like no other with 93% of Pinners having shopped online in the past 6 months. However, it should be said that 85% of Pinterest users are female so the site should probably only be used if you are targeting a female audience.

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Website Connection

7 Critical Elements For Your Website

August 30th, 2016 Posted by Experts, How To, Tools and Technology No Comment yet

A homepage is the most important element of any website. Your homepage will either make or break the deal as viewers will decide within seconds if they want to continue exploring or leave your website. Good content on your homepage is crucial because that is the initial place search engine algorithms look for keywords to help your site be searched properly. Developing the perfect homepage seems like a scary thought, but it can actually be a very easy process if you follow a few simple steps and include these 7 crucial elements.

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Google

What’s New with Google

August 23rd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Do you remember the days when Google was simply a search engine? The company that Larry Page and Sergey Bin first founded in 1998 has since evolved into one of the world’s most dominant companies. But how exactly did Google come to this point? In this blog we’ll cover Google’s timeline and evolution over the years and look into some of the most profound steps Google has taken to date.

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Olympic Swimmer

Technology Improves Olympic Swimming

August 16th, 2016 Posted by Experts, Tools and Technology No Comment yet

Michael Phelps is an amazing athlete and clearly has a physical advantage with his height, wingspan, and double jointedness, but he would not be where he is today without the advancements in technology. Technology has allowed not only swimmers, but all Olympic athletes to get a slight advantage in comparison to the past. Before the use of technology, money had little to no impact on the Olympics, but now you must be able to pay to train and get technological advantages if you want to have a fair chance at winning. In this article we will focus on how technology has impacted debatably the biggest summer Olympic event – swimming.

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Ideal Client

Identifying Your Ideal Client

August 9th, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

Some customers are better than others – it’s as simple as that. In business, you find that dealing with certain demographics and types of people can be much more beneficial than dealing with certain other groups. As a business, you should be self-aware of these discrepancies in customer gratitude because it will allow you to identify your ideal client. An ideal client is a client that has various aspects causing them to be the perfect fit for the service your business is providing. The following will cover how to identify your ideal client and use this information to boost your business.

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Smartsheet

Get Smart with Smartsheet

August 2nd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Smartsheet is a program similar to Excel that allows management and collaboration on spreadsheets via the cloud. Smartsheet is an upgrade from Excel as its range of features improve the usability of spreadsheets and really take spreadsheets to the next level. Smartsheet uses smarter columns and smarter rows to allow better visibility and communication. You can share the spreadsheet with an unlimited number of people for free and it can be accessed on any device. Smartsheet has won a variety of awards and is used by a wide range of companies from small companies to Fortune 500’s. We’ll cover the 3 key components of Smartsheet that truly make it superior to Excel or any other spreadsheet program.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Podcast on Phone

Six Tips for Your Podcast Appearance

July 6th, 2016 Posted by Business Development, Experts, Guest Posts, How To No Comment yet

If you have ever listened to an interview style podcast you may have noticed when the guest is prepared and when they are not as prepared. In this article, Leslie Smith provides six tips to make the most of your podcast appearance.

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Hunting for the Perfect Hire, Part 2

June 21st, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Hunting for the Perfect Hire, Part 1

June 15th, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Snapchat, the Beauty Behind Your Business

June 4th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

What is Snapchat?

Snapchat is one of the fastest growing social media apps as it has 100 million daily users despite only launching in 2011. Snapchat is exclusive to the mobile and tablet app available through the app store and android store, and there is an average of 400 million snaps sent on the app daily. With that being said, Snapchat – similar to Instagram – is a social media site mostly used by millennials and younger groups. Thus, Snapchat is ideal for companies targeting a younger audience, but can be beneficial to any business looking to get ahead and gain an edge via social media.

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Leveraging Instagram for Business

May 26th, 2016 Posted by Business Development, Experts, How To No Comment yet

OmniBlog - Instagram for Business - InstagramLogoInstagram is one of the largest social media sites with approximately 300 million active monthly users. Facebook purchased Instagram in 2012, but Instagram continues to grow under the social media giant as average engagement on Instagram has grown by 416 percent over two years. It has also gained 100 million new users over that same time period – a large number of those coming from an older audience. With that being said, Instagram continues to be dominated by the younger generation as 41% of users are between the ages 16 and 24. Thus, if you are mainly targeting an older generation than your time may be better spent on Facebook and SEO tactics, but if you are targeting a younger audience than Instagram is the perfect social media site for you.

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Baby Boomers Go Ape for Facebook!

May 18th, 2016 Posted by Experts No Comment yet

How to target Baby Boomers on Facebook:

1) Nobody likes to feel old.

Thus, you should carefully word your content so as to indirectly target this audience. You should not place labels that limit customers to a certain age group and terms such as “old,” “elderly,” and “senior” should be avoided at all costs. A good example of indirect targeting comes through Depends, an adult diaper company. Depends markets their product as underwear and uses middle age models in order to target an audience of 60s and older.

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We ❤ Our Tax Refund! Now, What To Do With It…

May 14th, 2016 Posted by Experts, Guest Posts, How To No Comment yet

It is our pleasure to introduce you to a colleague, client, fellow ProVisor member and good friend, Evelyn Zohlen. We have asked Evelyn with her vast knowledge in many areas to be a guest blogger for Omnibeat. I always love her take on a difficult subject and ability to bring solutions into focus. She will be writing for us on a quarterly basis about poignant subjects.

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Celebrate Daylight Saving Time, what to Do with More Daylight

April 14th, 2016 Posted by Business Development, Development, Experts No Comment yet

El Nino may or may not be upon us; however, we are getting pockets of great sunshine and warm days. With more beautiful days on the horizon and extra daylight, what are you doing to celebrate? We wanted to share a lighter blog post this week to help us stop and take in the moment.

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4 Reasons to Rebrand Your Business

April 4th, 2016 Posted by Business Development, Experts No Comment yet

How much can your company benefit from a timely rebranding and revitalization?  When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers.  Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement, market, brand awareness, relevance and vitality, consumer personality. (more…)

Spring Cleaning – How Do You Appear on Google Search?

March 2nd, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Don’t forget about your business and your online presence “Spring Cleaning” too. How do you appear on a Google Search? Is your business branding accurate and consistent?

Preventing Negative Reviews: How to Improve Customer Service

February 23rd, 2016 Posted by Business Development, Experts No Comment yet

A negative review on Yelp may be harmful to your business if you deal with it the wrong way. In the past, we have talked about how to use Social Media for customer service, but we have yet to address the problem of dealing with problems as they arise. Here are 4 tips that will help you learn how to handle negative reviews before they ever happen:

Using YouTube to Market Your Business

February 17th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

We have four reasons to marketing your business on YouTube as well as four tips for implementing YouTube in your marketing efforts.

Focus Your Efforts – Water the Green Spots

February 9th, 2016 Posted by Business Development, Experts No Comment yet

No matter how much you try to water a patch of dead grass, it will still be a patch of dead grass. However, focused energy on the green grass eventually spreads out and bring life to the brown areas.

Facebook Helps Users Find Highly-Rated Local Businesses

February 3rd, 2016 Posted by Experts, How To No Comment yet

Customers can use Facebook’s Professional Services portal to find businesses in the their area based on keywords specific to the products or services they need. Or they can browse browse the top local business categories.

Snapchat for Business – A Guide for Marketers

January 13th, 2016 Posted by Business Development, Experts No Comment yet

Snapchat: a relatively new social media app that began as a way to send pictures to friends and has diversified and grown in popularity over the past few years. Snapchat is different from other social media apps as your content is only viewable for a short portion of time; thus, allowing you to more frequently post content. Snapchat’s users typically fall in the 13 – 37 year old age group and the app receives over a 100 million daily users. If this sounds like a similar age group to the one you’re targeting then marketing via Snapchat is a must!

Snapchat’s newest addition allows you to post pictures and videos to your “story” which all your friends can view for 24 hours. This story feature can serve a number of uses – for example:

1) Give a Behind the Scenes Look to Your Business

As social media becomes more and more mainstream there continues to be a growth in businesses that gain popularity via content. The Dollar Shave Club is an example of a business that found stardom due to its funny content and likeable staff. This is just one example but numerous businesses have found success because they were comical and likeable – maybe Snapchat can do the same for you.

2) Offer Contests, Deals, or Promotions

Contests and deals can be a great way to simultaneously promote your business and Snapchat. You could have a contest in which you have your followers on Snapchat send you pictures and then randomly choose a winner. You could also have a contest in which followers screenshot your story and post it on another social media site to promote your Snapchat Profile. The possibilities are endless.

3) Provide Access to Live Events

Snapchat’s story feature is extremely useful for broadcasting live events. You could take pictures and videos of an event and then post on your story for your friends and customers to see. This being said you would not live broadcast the entire event but rather short, entertaining segments.

4) Much More…

These are some of the limitless possibilities Snapchat offers. Even if you decide to just occasionally post a picture or video Snapchat can still help you to diversify and expand your influence and audience.

If you’re interested in adding Snapchat to your social media presence then download the app either in the App Store or Android Market. If you need additional assistance check out this website http://www.socialmediaexaminer.com/how-to-use-snapchat-for-business/ or shoot us an email at john@omnibeat.com and nate@omnibeat.com.
Headshot-Nate-TrimmerNate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.

 

Pinterest, Social Marketing with Photos and Graphics in 2016

September 2nd, 2015 Posted by Business Development, Experts No Comment yet

Pinterest is one of the fastest growing social media sites with over 70 million users globally and is set for a huge surge of followers in 2016.

Laura Bromlow Opens Law Firm with Dynamic Website

May 19th, 2015 Posted by Business Development, Experts No Comment yet

Omnibeat is very proud of Laura Bromlow of Bromlow Law to be setting up her own Law Firm to help people who really need it.

Lawpreneur Radio Show – Digital Marketing Solutions for Lawyers

April 20th, 2015 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

MirandaMcCroskeyI’m very excited to have had the opportunity recently to be interviewed on the Lawpreneur Radio Show. The Lawpreneur Radio Show is hosted by Miranda McCroskey, a criminal defense attorney who is helping fellow law professionals to become more successful. She does this by bringing together experts and providers to the law field, helping attorneys gather needed information and resources that will take their practice to the next level. They show you how to “Hang Out Your Shingle!” In the interview, I discuss the opportunities for lawyers to take advantage of digital marketing. They are often overlooked, especially in this day and age as it is changing so rapidly; we are all looking for better ways to highlight our brand and services online. Please listen to the podcast to hear the full interview. The podcast interview is also on iTunes.We welcome any questions or inquiries as to how we can further help in detail.

Thank you,

JZ

John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

WordPress and Impressive New Themes

January 27th, 2015 Posted by Business Development, Experts, Tools and Technology No Comment yet

New “one pager” themes for WordPress websites are impressive and provide a responsive feel on any device. Make your website stand out!

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