Posts in Business Development

office harmony

How to Create Harmony Within the Office

September 19th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

One of the classic ways to judge your job is by asking yourself, “When I wake up in the morning, am I excited to go to work?” If you answer yes to this question then it means you either love what you do or you love who you work with. A harmonious workplace not only makes work more enjoyable, but makes all workers more productive. You get more done with people you can easily work with, and this is why we devoted this blog to writing about how to improve harmony within the office.

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social media and email

Integrating Email with Social Media

September 12th, 2017 Posted by Business Development, Development, Experts No Comment yet

Email marketing has become one of the most useful forms of digital marketing with an average 3,800% return on investment – that equals $3,900 for every $100 invested! Email marketing helps draw in new prospects to your business and keeps you connected to existing customers, encouraging them to continue purchasing your company’s product. Social media is another powerful form of digital marketing allowing your brand to be constantly interacting with your customers in a communal sense. Thus, what better way to optimize your digital marketing than to combine the two together? In this blog, we will talk about ways you can integrate email with social media to ensure that you get the most out of digital marketing and see a higher return on your investment.

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social brand

How to Humanize Your Brand

September 6th, 2017 Posted by Business Development, How To No Comment yet

Picture Your Brand as a Person

If you want to humanize your brand then you need to start by picturing your brand with a human personality. This may seem odd, but it is much easier to assign a personality and specific traits to a person than it is to a logo or company name. By thinking about your brand as a person you can think about the traits that define that person and decide upon the actions that such person would take. Once you imagine a personality for your brand you can easily begin using this mentality to humanize your brand and define it in the way you desire. Picturing your brand as a person may seem strange, but once you sit down and decide upon the person you want your brand to be, then you can easily begin manipulating your company’s actions and logos to fit that personality and truly humanize your brand.

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Social Media Growth

Social Media Weather Update: LinkedIn and Pinterest

August 15th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Snapchat and Twitter

August 8th, 2017 Posted by Business Development, Development, Tools and Technology 2 comments

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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Social Media Growth

Social Media Weather Update: Facebook and Instagram

July 27th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

All six of these social media platforms serve different purposes and target different audiences making them all valuable for marketing. Over the next three blogs we will be discussing these six sites regarding their logistics, audience, and purpose of each of each site. By the year 2020, over 2 billion people will be using social media meaning that your company’s digital marketing needs to shift towards social media now or else be left behind; thus, we will also offer ideas about how your business can utilize each of these sites to fit your intent.

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content king

Why Content is King

July 5th, 2017 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Content is the most important thing on your website – it’s that simple. Your website can be the most visually appealing or the most technologically advanced, but none of it will matter if you have poor content. There is a reason why the New York Times and Wall Street Journal remain popular despite the emergence of new news sites: it is because they place a high value on keeping quality content and customers recognize this. The same idea applies for businesses and websites and that is why we are devoting this blog to talking about how to create and maintain quality content.

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mobile friendly website

Mobile Friendly 2.0

June 30th, 2017 Posted by Business Development, Tools and Technology No Comment yet

Back in November of 2016 mobile web browsing finally overtook desktop web browsing with mobile and tablets accounting for 51.3% versus 48.7% from desktops. This switch clearly illustrates the growth in mobile browsing, but also conveys another key idea: the need for a mobile website. A mobile website has become necessary if your business wants to capture customers and expand your business. This blog will expand on this idea of a mobile friendly site and highlight the specific reasons for why a mobile site is so important.

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ROI3

How to Determine ROI

June 21st, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

Return on investment (ROI) is easy to calculate as it equals return minus investment divided by investment; however, finding the values of each of these numbers is much more difficult. In truth, there is almost no way to determine your exact return on investment, but in this blog we will be discussing ways in which you can roughly determine how effective your investments are. These estimations will allow you to determine what marketing strategies work best for your business, and you can then tailor your marketing plan to match these results and optimize efficiency.

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Facebook Pages We Love

June 16th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

As a marketing based company, we always like to take inspiration from other companies displaying excellent marketing techniques. One of the most unique ways to market your business is through Facebook, and that is why we are creating a shortlist of a few Facebook pages we love. We share these pages not just to show a few cool Facebook pages, but rather to hopefully inspire your business and your quest to market via Facebook.

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YouTube Channel

Branding Your YouTube Channel

May 24th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

A YouTube channel can be a great way to develop and publish visual content for your business. We have spoken in the past about the rise in video over reading and the importance of visual content, and we believe YouTube is the perfect way to do this. YouTube videos can be aimed at promoting your business or can rather just be informational and be posted to assist your customers; regardless of their purpose, it is important that you brand your YouTube videos and channel. In this blog, we will discuss why every business should brand their YouTube channel and the benefits branding can bring to both your videos and your business.

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How Well Do You Know Your Customers?

May 10th, 2017 Posted by Business Development, How To, Tools and Technology No Comment yet

How well do you know your customers – it’s a question every company should ask itself from time to time. Customers determine your company’s success and a business needs to know what their customers desire if it is to succeed. In the past, we have talked about the ideal client, which was the idea of determining your company’s ideal client with certain characteristics that fit your business style, and this idea is somewhat similar. However, a company’s client base is not entirely composed of ideal clients and thus a company must know its clients in general if the business is to succeed.

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social rubiks

How to Develop a Social Media Strategy

May 3rd, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Kickstart Your Social Media Campaign

Social media can be an easy yet useful tool for marketing your business. Some businesses are intimidated by the volume of posts on social media and assume that social media campaigns take a lot of work, but this is not true. In this blog we will talk about what is necessary in setting up a successful social media strategy, and show you just how easy it can be. Upon reading this blog, you will see that a social media campaign can be easily accomplished by planning ahead and following your results.

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One Page CRM

April 13th, 2017 Posted by Business Development, Experts, Tools and Technology No Comment yet

A CRM stands for Customer Relationship Management which is a term that refers to practices, strategies, and technologies that companies us to manage and analyze customer interactions and data – basically, it is a company’s way of managing current and future customers. Many CRM’s, like Salesforce, are far too robust and the user is often overwhelmed causing them not to embrace the program and lose clients. I was looking for a simple and effective CRM when I found and fell in love with OnePageCRM. OnePageCRM is a company offering a new, innovative way to simplify CRM and optimize efficiency. In this blog, we will discuss the benefits of OnePageCRM’s technology and discuss why OnePageCRM may be a good fit for you and your business.

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wordpress website design laptop

Website Inventory: Is it Time for Something New?

March 8th, 2017 Posted by Business Development, Development, Tools and Technology No Comment yet

Creating your website requires a great deal of information whether it be personal or company-based; thus, oftentimes when you finish a website you feel a great burden has been lifted off your shoulders. However, for a website to be effective you must invest time after the initial creation and ensure that you are updating the information and maintaining the content. In this blog we will discuss some of the items that are most commonly forgotten about on websites and encourage you to sift through your website and ensure that all these fields are up-to-date and well-maintained.

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Virtual Reality

Virtual Reality Becoming the New Reality

February 22nd, 2017 Posted by Business Development, Tools and Technology No Comment yet

Virtual reality used to be a far-out idea, like time travel, but now virtual reality is very much real and is impacting the way we do business. The world around us is changing rapidly in this exponential age of technology, and we all must be ready to adapt our businesses to the changing times. There will always be disrupters in every industry, and we believe that virtual reality is becoming one of these disrupters. In this blog we will look at how far virtual reality has come and where it is heading, and how this will impact today’s businesses.

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email drafting

Email Campaigns That Work

February 8th, 2017 Posted by Business Development, Development, How To, Tools and Technology No Comment yet

Email campaigns can be an easy and effective marketing tool. Email marketing is targeted – allowing you to know who exactly is viewing your emails – meaning that you can tailor your marketing to match your audience. Email marketing is also cost effective, costing nothing but time, and easily measurable, as you can measure your analytics and find what works and what does not. Finally, email campaigns are easy ways to increase brand awareness as email campaigns help build business value and keep customers tied to your business. Email campaigns are a great marketing tool – there is no denying it – however, email campaigns are useless if they are not implemented effectively. This blog will be going over the key components that go into making email campaigns that work, and hopefully you learn a few things that your business can implement in your next email campaign.

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Thanks

The Importance of Gratitude in Online Marketing

January 25th, 2017 Posted by Business Development, How To No Comment yet

Gratitude is an important trait for everyone to have. When someone opens a door for us we say, “Thank You” and the same should be done with online marketing. Oftentimes, we are all grateful for our customers and followers but we often forget to thank them and show how much they mean to us. This blog is meant to encourage everyone to show gratitude through online marketing. In showing gratitude, you can easily make your customers or clients happier, and this should be every company’s ultimate goal: to satisfy customers.

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Election 2016

Looking Back: How Social Media Affected the Presidential Election

January 11th, 2017 Posted by Business Development, Development No Comment yet

Back in early November we published a blog titled, “How will the Presidential Election be Affected by Social Media”. Well now the Electoral College voters have just officially elected Donald Trump our President, and we want to reflect on how accurate we were on predicting social media’s influence on this election.

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Google Duo

Mobile Video Calls Quick and Simple with Google Duo

December 20th, 2016 Posted by Business Development, Experts No Comment yet

Google recently updated its newest video calling app called Duo, and it’s the fastest and simplest video calling app I’ve seen. It uses your phone number as a unique identifier, and it will work on both iOS and Android.

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Dental Technology

Same-Day Dentistry with Digital CAD-CAM Technology

December 13th, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site.

We wanted to highlight a great content piece from our client Emery & Emery DDS who recently shared their latest dentistry technology. Learn more about Digital CAD-CAM Technology from Dr. Alyson and Dr. Doug at http://www.emerydds.com/wordpress/2016/11/09/same-day-dentistry-digital-cad-cam-technology/.

 

Headshot-Nate-TrimmerNate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.

Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.

Digital Marketing Logos

Planning to Succeed in the Digital Age? A Digital Marketing Plan is Essential

November 30th, 2016 Posted by Business Development, Experts, How To No Comment yet

Where do I go from here? Whether the business is a brand new one-person firm and needs to build a customer base, or employs several hundred people and needs to re-build after stagnating over the past three to five years, this is the question every business owner needs to ask.

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Creating Content

5 Tips for Creating Content

November 16th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Creating content is a choice, but, as we previously discussed, creating content and blogging boosts SEO and drives additional traffic to your site. So in the end there really is no reason not to create content, but, let’s face it, developing content is no easy task. Producing weekly blogs can become strenuous at times when we hit writer’s blocks, but over the years we’ve learned a few tips that help us develop our content.

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Video Projection

Video Over Reading

October 6th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

Back in the day, you used to get your daily share of news via this thing called the newspaper. Whereas, kids being born these days will probably never hear of this mythical “newspaper.” The invention of the internet has nearly killed off the newspaper as the newspaper workforce has shrunken 39% in 20 years and ad revenue has been reduced by more than half. However, newspapers aren’t the only thing disappearing from news – rather, the entire word is. As people grow more consumed, they want to spend less time reading and want to get a short, concise summary instead. This is where video comes in. Whether it be on the TV or via Youtube, video is the perfect way to instantly get a story across without losing an audience’s attention.

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Web Traffic

Tips for Driving Traffic to Your Website

September 28th, 2016 Posted by Business Development, Experts, How To No Comment yet

What’s the point of having a website if nobody is landing on it? Let’s face it: almost nobody makes a website just for personal gain – people make websites for others to use. Google wasn’t created so Larry Page and Sergey Brin could find information on the web easier; no, it was created to improve the quality of search engines and help others search the web more effectively. If you’re a company you build a website to make money, and there’s only one way to do that: through others visiting your site. Thus, if you want to be successful and make the most of your website then you should read the tips below on how to increase traffic to your website.

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Blog as the Expert in your Field

September 21st, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

If your business does not currently have a frequent blog then you are missing out. To some, blogs may seem pointless and a waste of time, but, in truth, a blog should be an essential part to any company website due to its various benefits. What benefits you ask? Well for one blogging helps drive traffic to your website as a base of 20-50 articles will increase traffic by about 30%. In addition, blogging improves SEO as companies with blogs get 97% more inbound links and 434% more indexed pages. The numbers don’t lie. Blogging is a small, easy thing that yields massive results, so there really is no reason not to blog. Now, keep reading and we’ll share some tips we’ve learned on how to make your blog enjoyable and successful.

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Google

What’s New with Google

August 23rd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Do you remember the days when Google was simply a search engine? The company that Larry Page and Sergey Bin first founded in 1998 has since evolved into one of the world’s most dominant companies. But how exactly did Google come to this point? In this blog we’ll cover Google’s timeline and evolution over the years and look into some of the most profound steps Google has taken to date.

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Ideal Client

Identifying Your Ideal Client

August 9th, 2016 Posted by Business Development, Development, Experts, How To No Comment yet

Some customers are better than others – it’s as simple as that. In business, you find that dealing with certain demographics and types of people can be much more beneficial than dealing with certain other groups. As a business, you should be self-aware of these discrepancies in customer gratitude because it will allow you to identify your ideal client. An ideal client is a client that has various aspects causing them to be the perfect fit for the service your business is providing. The following will cover how to identify your ideal client and use this information to boost your business.

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Smartsheet

Get Smart with Smartsheet

August 2nd, 2016 Posted by Business Development, Experts, Tools and Technology No Comment yet

Smartsheet is a program similar to Excel that allows management and collaboration on spreadsheets via the cloud. Smartsheet is an upgrade from Excel as its range of features improve the usability of spreadsheets and really take spreadsheets to the next level. Smartsheet uses smarter columns and smarter rows to allow better visibility and communication. You can share the spreadsheet with an unlimited number of people for free and it can be accessed on any device. Smartsheet has won a variety of awards and is used by a wide range of companies from small companies to Fortune 500’s. We’ll cover the 3 key components of Smartsheet that truly make it superior to Excel or any other spreadsheet program.

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Pikachu

Pikachu 4 President – Pokémon Go Growing Daily

July 27th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

If you haven’t heard about Pokémon Go by now, then you must be living under a rock. The app became the largest mobile game in US history with 21 million daily users in the first week and caused Nintendo’s share prices to jump 70 percent. Everywhere you go you can see people, young and not so young, walking around like lifeless, cell-phone-equipped zombies.

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typewriter

Get in Touch with Business Messaging

July 20th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

To most people, texting is more convenient than emailing, but we email anyways because it’s more professional, easier to attach files, and you’re able to find messages easily. Business messaging combines the key features of these two providing quick, simple communication like texts and the file sharing of emails, while preventing you from having to follow long email chains and deal with junk mail. It is because of this effectiveness and accessibility that so many businesses are turning towards team messaging platforms. We’ve provided a few popular team messaging platforms which you can check out if you find your business having trouble or wasting time communicating.

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Team Social Media

Getting Your Entire Team Onboard with Social Media

July 13th, 2016 Posted by Business Development, Development, Experts, How To, Tools and Technology No Comment yet

When you think of social media you think of your personal life, your life away from business. Rarely do younger people ever correlate business with their personal social media, and that’s a problem. A business’ social media presence goes beyond simply their website or Facebook account – it extends to the Facebook and LinkedIn accounts of their employees. (more…)

Podcast on Phone

Six Tips for Your Podcast Appearance

July 6th, 2016 Posted by Business Development, Experts, Guest Posts, How To No Comment yet

If you have ever listened to an interview style podcast you may have noticed when the guest is prepared and when they are not as prepared. In this article, Leslie Smith provides six tips to make the most of your podcast appearance.

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Online Meetings

Optimizing Online Meetings for Success

June 29th, 2016 Posted by Business Development, Development, Tools and Technology No Comment yet

It’s the 21st century, technology dominates all aspects of business and everyone has a smartphone, so why meet up when you can just have a meeting from your office? Online meetings are a great tool to better business efficiency and there is a reason almost every large company has adopted this practice. Thus, it is important you are familiar with various online meeting platforms, so that you can seize an opportunity when presented and present yourself as a knowledgeable business professional.

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Hunting for the Perfect Hire, Part 2

June 21st, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Hunting for the Perfect Hire, Part 1

June 15th, 2016 Posted by Business Development, Development, Experts, Guest Posts No Comment yet

Many organizations do the “Ready, Fire, Aim” approach to Hiring and don’t take the time to clearly define the “target” of what they need.  As a result, you miss the mark and get a poor hire. In this article, Tom Willingham talks about the steps of creating the Benchmark through defining the filters and clarifying the target employee.

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Snapchat, the Beauty Behind Your Business

June 4th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

What is Snapchat?

Snapchat is one of the fastest growing social media apps as it has 100 million daily users despite only launching in 2011. Snapchat is exclusive to the mobile and tablet app available through the app store and android store, and there is an average of 400 million snaps sent on the app daily. With that being said, Snapchat – similar to Instagram – is a social media site mostly used by millennials and younger groups. Thus, Snapchat is ideal for companies targeting a younger audience, but can be beneficial to any business looking to get ahead and gain an edge via social media.

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Leveraging Instagram for Business

May 26th, 2016 Posted by Business Development, Experts, How To No Comment yet

OmniBlog - Instagram for Business - InstagramLogoInstagram is one of the largest social media sites with approximately 300 million active monthly users. Facebook purchased Instagram in 2012, but Instagram continues to grow under the social media giant as average engagement on Instagram has grown by 416 percent over two years. It has also gained 100 million new users over that same time period – a large number of those coming from an older audience. With that being said, Instagram continues to be dominated by the younger generation as 41% of users are between the ages 16 and 24. Thus, if you are mainly targeting an older generation than your time may be better spent on Facebook and SEO tactics, but if you are targeting a younger audience than Instagram is the perfect social media site for you.

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Lawyers Crafty Yet Slow On Blogging

May 7th, 2016 Posted by Business Development No Comment yet

Lawyers can be very crafty! Crafty in the sense that they know their particular craft but may be short on other areas like social media and blogging. I recently read a blog by Kevin O’Keefe which clearly states that law schools are teaching the craft of law but not teaching other areas of being successful like social media. (more…)

Celebrate Daylight Saving Time, what to Do with More Daylight

April 14th, 2016 Posted by Business Development, Development, Experts No Comment yet

El Nino may or may not be upon us; however, we are getting pockets of great sunshine and warm days. With more beautiful days on the horizon and extra daylight, what are you doing to celebrate? We wanted to share a lighter blog post this week to help us stop and take in the moment.

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4 Reasons to Rebrand Your Business

April 4th, 2016 Posted by Business Development, Experts No Comment yet

How much can your company benefit from a timely rebranding and revitalization?  When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers.  Therefore, the important factors to consider when assessing the value of a rebrand include equity measurement, market, brand awareness, relevance and vitality, consumer personality. (more…)

The Ever Changing Face of Facebook

March 24th, 2016 Posted by Business Development, Tools and Technology No Comment yet

From the humble beginnings of Mark Zuckerberg with a simple idea to connect college students to then the entire world, things have been changing rapidly. I got started relatively early as a way to keep an eye on our kids who really weren’t savvy for Myspace. I didn’t have much interest at first but quickly realized it was an amazing way to stay connected. (more…)

Test Your Social Media Acumen

March 16th, 2016 Posted by Business Development, Tools and Technology No Comment yet

How well do you know social media? This short quiz will help you find out.

Why Would You Refer Your Competitor?

March 10th, 2016 Posted by Business Development, How To No Comment yet

Evelyn referred to us Mary Harris of Harris Financial Advisors Inc. who just so happens to also cater to helping ‘Women in Transition’ as well. In the financial advisory world both firms are very focused on who their Ideal Client is.

Spring Cleaning – How Do You Appear on Google Search?

March 2nd, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

Don’t forget about your business and your online presence “Spring Cleaning” too. How do you appear on a Google Search? Is your business branding accurate and consistent?

Preventing Negative Reviews: How to Improve Customer Service

February 23rd, 2016 Posted by Business Development, Experts No Comment yet

A negative review on Yelp may be harmful to your business if you deal with it the wrong way. In the past, we have talked about how to use Social Media for customer service, but we have yet to address the problem of dealing with problems as they arise. Here are 4 tips that will help you learn how to handle negative reviews before they ever happen:

Using YouTube to Market Your Business

February 17th, 2016 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

We have four reasons to marketing your business on YouTube as well as four tips for implementing YouTube in your marketing efforts.

Focus Your Efforts – Water the Green Spots

February 9th, 2016 Posted by Business Development, Experts No Comment yet

No matter how much you try to water a patch of dead grass, it will still be a patch of dead grass. However, focused energy on the green grass eventually spreads out and bring life to the brown areas.

Use Social Media to Create a Buzz – The Velvet Rope

January 26th, 2016 Posted by Business Development, How To, Tools and Technology No Comment yet

The velvet rope and thought of being excluded from this other realm causes what Social Media Consultant, Frank J. Kenny, calls an “insatiable want.” It causes an unrivaled demand for your service or product. There are countless examples of businesses that utilize this velvet rope to entice people.

Top Three Marketing New Year’s Resolutions for 2016

January 20th, 2016 Posted by Business Development No Comment yet

Marketing is an exercise you must participate in and the effort pays dividends. In this blog I provide my top three marketing new year’s resolutions for 2016.

Snapchat for Business – A Guide for Marketers

January 13th, 2016 Posted by Business Development, Experts No Comment yet

Snapchat: a relatively new social media app that began as a way to send pictures to friends and has diversified and grown in popularity over the past few years. Snapchat is different from other social media apps as your content is only viewable for a short portion of time; thus, allowing you to more frequently post content. Snapchat’s users typically fall in the 13 – 37 year old age group and the app receives over a 100 million daily users. If this sounds like a similar age group to the one you’re targeting then marketing via Snapchat is a must!

Snapchat’s newest addition allows you to post pictures and videos to your “story” which all your friends can view for 24 hours. This story feature can serve a number of uses – for example:

1) Give a Behind the Scenes Look to Your Business

As social media becomes more and more mainstream there continues to be a growth in businesses that gain popularity via content. The Dollar Shave Club is an example of a business that found stardom due to its funny content and likeable staff. This is just one example but numerous businesses have found success because they were comical and likeable – maybe Snapchat can do the same for you.

2) Offer Contests, Deals, or Promotions

Contests and deals can be a great way to simultaneously promote your business and Snapchat. You could have a contest in which you have your followers on Snapchat send you pictures and then randomly choose a winner. You could also have a contest in which followers screenshot your story and post it on another social media site to promote your Snapchat Profile. The possibilities are endless.

3) Provide Access to Live Events

Snapchat’s story feature is extremely useful for broadcasting live events. You could take pictures and videos of an event and then post on your story for your friends and customers to see. This being said you would not live broadcast the entire event but rather short, entertaining segments.

4) Much More…

These are some of the limitless possibilities Snapchat offers. Even if you decide to just occasionally post a picture or video Snapchat can still help you to diversify and expand your influence and audience.

If you’re interested in adding Snapchat to your social media presence then download the app either in the App Store or Android Market. If you need additional assistance check out this website http://www.socialmediaexaminer.com/how-to-use-snapchat-for-business/ or shoot us an email at john@omnibeat.com and nate@omnibeat.com.
Headshot-Nate-TrimmerNate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.

 

How The Job Market Is Changing

September 28th, 2015 Posted by Business Development No Comment yet

Your resume used to be your ticket to a job – nowadays things have changed. Online applications are becoming more and more popular as applicants are asked to answer a multitude of questions.

Technology Over Reading

September 15th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Reading the newspaper used to be a daily habit in many households, but over time people have stopped reading the newspaper and sales have plunged.

Pinterest, Social Marketing with Photos and Graphics in 2016

September 2nd, 2015 Posted by Business Development, Experts No Comment yet

Pinterest is one of the fastest growing social media sites with over 70 million users globally and is set for a huge surge of followers in 2016.

Elon Musk & Team are Brilliant!

August 11th, 2015 Posted by Business Development, Tools and Technology No Comment yet

models

I’m not much of a car guy.

I’m not much of a technology guy either.

Elon Musk and Tesla Motors first caught my eye when I put solar panels on my roof and dropped my electricity bill from $400 to $75 a month. It only seemed fitting that I use these savings to buy something electric. Three years ago the electric car market was not very stylish and not much has changed since. That is except for the Tesla Motors Model S. This car was a first of its kind and immediately drew my attention, but I was hesitant to purchase it and questions began to cloud my conscience. Was I insane to put a deposit down on a car that was only in prototype? Would it be a disaster like the soon to find out Fisker Karma? Would I have range anxiety if I ventured out of So Cal? Will my wife divorce me when she finds out I made a large financial decision without her okay? So many questions at the time, but three years later that same car has exceeded all previous expectations. My wife even likes the car.

What I do know is marketing!

Since I was born, I have been figuring out ways to profitably market my ideas. Elon Musk hit the nail on the head when he said that marketing is all about relationships. Word of mouth goes back to the beginning of time as the key way people are motivated to buy. Through Tesla’s next-level technology and superior experience, Musk created a very powerful network of affluent mouths and soon Tesla cars were spreading across the nation like wildfire. Other automobile manufacturers start at the affordable level and spend lots of money to promote but end up with mixed results. Tesla, on the other hand, built the high end vehicles first and let the outstanding experience do the talking. Now Elon is taking it a step further to reward the Model S owners through an opportunity to promote that experience to their family, friends, and colleagues with $1,000 going to the buyer and $1,000 going to the Tesla bird dog.How cool is this? Click http://ts.la/john1020 to start the process of buying your Tesla online with $1,000 in savings going to the new buyer. No aggressive auto salespeople! No more stinky gasoline stations! Go into the diamond lane by yourself! Design it exactly the way you want it! Not to mention you will love every minute behind the wheel!At Omnibeat we love marketing and technology to help our clients promote their products and services. I can’t help but applaud what Elon and the Tesla Motors team have done to break the mold in the car market while simultaneously promoting green technology. If you are thinking about getting a Telsa, give me a call at (562) 881-6000 to take mine for a spin.

Cheers, JZ

Laura Bromlow Opens Law Firm with Dynamic Website

May 19th, 2015 Posted by Business Development, Experts No Comment yet

Omnibeat is very proud of Laura Bromlow of Bromlow Law to be setting up her own Law Firm to help people who really need it.

Lawpreneur Radio Show – Digital Marketing Solutions for Lawyers

April 20th, 2015 Posted by Business Development, Experts, How To, Tools and Technology No Comment yet

MirandaMcCroskeyI’m very excited to have had the opportunity recently to be interviewed on the Lawpreneur Radio Show. The Lawpreneur Radio Show is hosted by Miranda McCroskey, a criminal defense attorney who is helping fellow law professionals to become more successful. She does this by bringing together experts and providers to the law field, helping attorneys gather needed information and resources that will take their practice to the next level. They show you how to “Hang Out Your Shingle!” In the interview, I discuss the opportunities for lawyers to take advantage of digital marketing. They are often overlooked, especially in this day and age as it is changing so rapidly; we are all looking for better ways to highlight our brand and services online. Please listen to the podcast to hear the full interview. The podcast interview is also on iTunes.We welcome any questions or inquiries as to how we can further help in detail.

Thank you,

JZ

John Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Facebook Success – Rubber Hitting the Road

March 31st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

As Digital Marketing specialists, we are often asked how can advertising in places like Facebook really make a difference and bring a solid return on investment. In this case with Parkers Lighthouse & Queensview Steakhouse, it was a rather simple campaign to create awareness. We asked a simple question to fans and friends which gave them an opportunity to win a $50 gift card. The concept was to post the promotion of a $50 gift card and ask them to “like” Parkers Lighthouse & Queensview Steakhouse if they hadn’t already, to “like” and “share” the post, and to comment if they preferred surf or turf. A winner was randomly selected and given a $50 gift card. This was relatively simple and tremendously effective.

The results came in and over 10,000 people were reached by the post. The post received more than 300 likes, 137 shares and 105 comments. It turned out to be pretty much 50/50 on surf or turf with many comments suggesting it is best to enjoy both at the same time!

Facebook Success 1

The result and follow-up: The winner from the Long Beach area took a photograph of her food she was enjoying while using her $50 gift card from Parkers Lighthouse and posted it on Facebook. It really did turn out to be a great win-win situation. It depends upon the industry and the goals of the company; but, Facebook can be a valuable tool to harness the followers of a company and to promote something in a way that with small outlay can have a much bigger return and reward in the long run. We’re excited to share this example with you and would be glad to assist in any way to help you have a similar success in your business.

Facebook Success 2

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

Email Campaigns That Can Really Work!

March 16th, 2015 Posted by Business Development, How To No Comment yet

Email campaigns are a great way to reach out to your prospects/clients and a draw them back to your website to take an action. You reap what you so, email campaigns generate business in the long run.

Blog Paralyzation

March 2nd, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Blog ParalyzationIt seems like the mention of a blog puts business owners in a very awkward position. Blog writing is a task they don’t really want to tackle and they aren’t sure where to start. They are often unsure if their ideas are good enough; therefore, they end up completely paralyzed. As members of the Digital Marketing industry, we believe that content is king. The best leaders in a field/industry put together content that is then published to showcase their expertise while providing helpful information to clients and prospects. The paralyzation occurs when the leader’s ideas are whizzing around in their head but never end up formulated into a published blog article. We even experience this here at Omnibeat. You would think the cobbler’s kids should have shoes but sometimes we are also paralyzed when it comes to content development. I am now exercising new techniques that I am also passing on to our clients. These techniques provide solutions by allowing them to be creative, to have fun, and to publish good content that people will truly appreciate. Hopefully it will drive readers, and prospects, to feel more confident working with an expert in the industry.

My tips for releasing your blog paralyzation:

  1. Keep it simple. Put together the general ideas floating around in your head and categorize them by topic category. This could be industry/business related, techniques you utilize, community relations, human interest stories and the fun that your team has while serving your customers. The variety of content is paramount in making your blog interesting. In this day and age, less is often more. Blogs do not need to be 1,000 or even 500 words. These articles need to get the point across as concisely as possible so they are not boring or distracting to the busy reader.
  2. Do not make the development of the blog too difficult for yourself. At the moment, I am speaking this blog into my phones voice recorder so that it can be transcribed and edited by my good buddy and partner, Nate. His fingers work at 10x the speed of mine on the keyboard so it not only is mocked up more quickly, it allows his ideas to be infused into the article before I formulate supporting pictures, video, links or other components for publication. The blog ideas are ping-ponged back and forth until ready to publish.
  3. Lastly, utilize a service, like Omnibeat, to help you with your blog. Once you have developed an idea and the written text with photographic or video components, hand this over to a professional to manage the layout of the blog as well as posting and linking other places such as an email blast or on LinkedIn page/groups you are engaged within or other social media platforms. This ensures the background aspects of the blog posting process are optimized.

With these three tips, I hope you will find the blog writing and publishing process much less paralyzing.

Cheers,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners “Catch the Wave of Digital Marketing.”

WordPress and Impressive New Themes

January 27th, 2015 Posted by Business Development, Experts, Tools and Technology No Comment yet

New “one pager” themes for WordPress websites are impressive and provide a responsive feel on any device. Make your website stand out!

LinkedIn Profile Makeover – What Makes a LinkedIn Profile Powerful?

January 21st, 2015 Posted by Business Development, How To, Tools and Technology No Comment yet

Your LinkedIn profile is your career future. It is who you are, how you help people and why you deserve to be noticed.

Digital Marketing Solution

January 14th, 2015 Posted by Business Development, Tools and Technology No Comment yet

Digital-Marketing-Solution-ImagenewAt Omnibeat we have made a couple of major shifts in the way that we service our clients through the years. The first one being that we initially thought that we could teach business leaders how to handle their online social media and content. In reality, they just won’t do it. Business owners are too busy running their business and are not going to learn, utilize and be consistent with utilizing social media strategies. With this we decided that instead of helping them to “catch the wave,” that we would “surf the wave” for them. This allows us showcase the client’s business with more consistency while building results and showing the client on a monthly basis how things are moving forward. The proper use of analytics allows us see how to steer the ship in the proper direction.

Digital-Marketing-Solution-Image-2-300x101The second realization was that we needed to offer more services than just social media. When a business is short on Social Media, they are typically weak on their website and other online presence aspects. A Digital Marketing Plan becomes a foundation that fully outlines all of the online marketing goals and tactics we will implement. This often includes an outstanding website with proper SEO, a blog, email marketing campaigns, updated online listings and then social media to enhance the more complete digital marketing strategy. This is work and is really exciting to be able to offer more services. This allows us to satisfy more professional services clients by ensuring their online presence provides positive credibility that matches their work and public persona.

If you are interested in having us review your online presence we would be happy to do so. Our review will provide you insight regarding your current situation and opportunities for improvement. Call us at 562-394-7090 or use our Contact Us form to request your company review.

Thank you,

JZ

John-Zahn-Headshot-BlogJohn Zahn is a Co-Founder of Omnibeat. As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online. John loves helping business owners catch the wave.

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